10 Ways to Increase Instagram Engagement
Want to increase your Instagram engagement? There are tons of tactics to engage with your community and see your metrics skyrocket.
Here are 10 tried-and-tested ways to increase your Instagram engagement.
1. Engage with your audience through Instagram stories stickers
Instagram stories stickers are a great way to encourage your followers to engage with you, which also helps create a loyal following that feels connected to your brand. There are a number of quick and easy stickers to use like polls, questions, countdowns, quizzes and emoji sliders.
One of the most engaging stories stickers is the question sticker. This sticker allows you to have direct conversations with your followers. For example, you can host an AMA (ask me anything). You’ll be surprised at how much engagement you’ll get from this simple little questions box. Once you’ve collected all of the questions, don’t forget to hop onto your stories to answer them.
Remember, each time one of your followers interacts with a sticker, it counts as engagement!
2. Create and share relatable memes
Memes are funny, creative and relatable. And with the right meme, your audience will be liking, commenting and sharing it with their friends.
Regardless of your niche or industry, the opportunity to create a meme is there. Whether it’s someone reposting the meme on their Instagram story or sending it to a friend, the more people who share it, the more engagement you’ll see.
3. Create saveable graphics
Quotes, graphics and repurposed tweets are everywhere on Instagram and perfect for driving engagement. Instagram users love to share quotes on their stories, especially if they’re both moving and aesthetically pleasing.
4. Share valuable information in carousel posts
Carousel posts are an engagement gold mine. They allow you to share up to 10 pictures, videos and text graphics with your audience in one post. Whether it’s sharing educational content or supporting a social cause, carousel posts help drive saves and shares.
5. Include call-to-actions in your captions
Including a CTA, more specifically, a direct question, in your caption is a sure way to get more Instagram engagement. But make sure to ask a genuine question. You don’t want your audience to think it’s simply an engagement tactic. You can be creative with your questions while asking for advice, recommendations or what type of content they want to see from you.
Another way to drive engagement with CTAs is by encouraging your audience to click the link in your Instagram bio.
6. Let your personality shine through on Instagram stories
If you want to drive engagement with your community, bringing your personality to Instagram is a great place to start. Stories are the perfect format for chatty, informal interactions. Share a personal anecdote, ask questions and show your face!
As a brand, it’s important to show your face every once in a while. Your followers want to see that you’re more than a logo. People tend to be more engaged when they see a face pop up on a brand’s stories.
7. Host a giveaway
Everyone loves free stuff. So, it only makes sense to include giveaways in your Instagram strategy. Giveaways need to be intentional, enticing to both your existing and target audience and authentic to your brand. Whether it’s a product, service or experience, with the right prize up for grabs, you’ll be racking up the engagement.
If the goal for your giveaway is to increase engagement, the tag/follow/share entry requirement format may be best. It’s a straightforward and clear way to gain tons of engagement on a single post.
8. Think about what will inspire your followers with the Add Yours sticker
With the introduction of the Add Yours sticker, it’s now easier than ever to create a viral challenge with your audience and beyond.
If you’re a lifestyle brand, you can ask your audience to share their favourite home decor trend. If you’re a skincare company, you can ask your followers to share their morning routine. Or if you’re a photographer, you can ask your audience to share their favourite photos.
The sky’s the limit with this new trendy feature – you could reach hundreds of new accounts from one single sticker!
9. Post when your audience is most engaged
Posting when your audience is most engaged is a great tactic for boosting engagement. You could manually track when you post on Instagram and see how your content performs over time in an Excel sheet or Google Doc.
10. Use relevant hashtags
Without a doubt, hashtags should be part of your strategy. On average, posts with 30 Instagram hashtags receive the highest engagement rates. Make sure your hashtags are tapping into niche communities that resonate with your content.
SOURCE: Later
