10 Ways to Make Your Facebook Cover Photo Stand Out

The cover photo area on your Facebook page is prime visual real estate and that’s why you should consider making the most of it.

While having a professional website for your business is number one on the list for acing your online presence,  having a fantastic Facebook page is probably in the top 5. In fact, there are plenty of people who may see your Facebook page before they click through to your website. So don’t you want to make it impressive?

Here are 10 ways to make your Facebook cover photo really stand out.

1. Show what you do

Use this visual space to it’s max potential. Try to show what your business is all about in the cleanest, clearest way possible.

2. Be creative while staying true to your brand

When it comes to your Facebook cover photo – much like the header of your website – your creativity needs to stay within the reasonable confines of your brand. Don’t have a brand? Make one! Your Facebook cover photo , as well as your website, is the perfect starting point to brand your business.

3. Use a cover photo that fuses with your profile pic

This isn’t necessarily a “must-do”, but it’s certainly on trend right now. Lots of well known brands are maximising their use of this space on their Facebook pages and it’s pretty darn cool. It’s a technique that gives a large-scale, polished effect that will intrigue your viewers into taking a second look.

4. Promote upcoming events and new products

If you’ve got an event coming up or a new product line you want to bring attention to, your Facebook cover photo is the perfect stage. Do your best to work it into your brand, as it will give anything you promote double impact.

5. Change with the seasons and get into the holiday spirit

Showing your festive side to your followers or people who happen to be visiting your page shows that your page is current and updated frequently. It’s also a nice way to boost potential sales during the holiday seasons, which is usually when products sell the most.

6. Hashtag it up

Hashtags are a major trend that don’t seem to be going anywhere, anytime soon. So why not make the most of them? Use them in tandem with an online campaign or contest and let your followers have fun with it, while bringing more attention to your business.

7. Put your fans and customers centre stage

Putting your fans up top creates excitement and makes you and your business much more personable. It’s a fun way to show your users that you’re fans of them, too.

8. Give milestones the attention they deserve

Don’t be shy! If you’ve got something to celebrate, make it known by working it into an awesome cover photo. Milestones and special turning points for your business can create a sense of excitement that can be contagious.

9. Get people clicking with CTAs (call to actions)

Why not get people clicking with strong CTAs? They’re effective on your website and they’re certainly effective on Facebook. Keep them short and to the point and always use active voicing – not passive.

10. Show your fun side

Simply put, don’t hesitate to have fun with it! Your followers will appreciate your ability to use your sense of humour and wit, and people visiting your page may choose to give your page a like and become followers.

SOURCE: Wix