100+ Words That Will Increase Your Web Traffic
Did you know that in one day you will use around 7,400 words? At least, that’s the average according to research. If you’re a marketer, some of these words may make their way onto pages on your website and posts in your social networks.
Even though we choose words thousands of times per day, we do it unconsciously. However, when our words have marketing goals, we must choose them carefully, deliberately and with website traffic in mind, because some words have the power to increase traffic.
Here’s a list of 100+ words that increase website traffic, both from search engines and social media, and how to use them in your marketing strategy.
Which words attract visitors who are ready to buy
Here’s a list of 79 keywords that are used by people who are ready to buy.
- Alleviate
- Avoid
- Bargain
- Best
- Bonus
- [Brand Names]
- Budget
- Buy
- Cheap(est)
- Code with
- Compare
- Comparison
- Coupon
- Cure
- Deal with
- Deals
- Discount (code)
- Easily
- Eliminate
- End
- Fast
- Fix
- For children
- For couples
- For girls
- For guys
- For kids
- For men
- For newbies
- For sale
- For seniors
- For students
- For women
- Gain
- Get rid of
- Guide(s)
- Heal
- How can I
- How do I/you
- How to
- How to get rid of
- How to make
- Improve
- Increase
- Inexpensive
- Learn
- Low cost
- Low priced
- Method(s)
- [Model Numbers]
- Need
- New
- On sale
- Order
- Overcome
- Plan(s)
- Prevent
- Program(s)
- Protect
- Purchase
- Quick
- Rebuild
- Recover
- Reduce(d)
- Relieve
- Remedy
- Repair
- Restore
- Review(s)
- Scam
- Software
- Solution
- Solve
- Technique
- That works
- Top
- Training
- Treat
- Vs
Combine these words with your topic to create target keyphrases.
Which words get people clicking
Ranking in search engines does not mean automatic traffic. People who search still have to click! They decide to click (or not) based on the “snippet” or listing in the search results. Snippets are generally made up of a blue link with a few lines of black text below.
Although there are all kinds of things that appear in snippets these days, in most cases, the link is the title tag of the webpage and the black text is the meta description of the page.
These 10 words get people to click on your snippet:
- How to
- [List-related numbers]
- Free
- You
- Tips
- Blog post
- Why
- Best
- Tricks
- Great
To improve click-through rates from search engines to your website, use these words in your title tags and meta descriptions.
PRO TIP: Remember, title tags should be no more than 55 characters in length and meta descriptions should be no longer than 155 characters.
Which headline words get people sharing
An analysis of 100 blogs and thousands of headlines was carried out to find which words generated the most sharing. Not surprisingly, it was found that headlines with numbers get shared the most, especially when used as digits, not spelled with letters.
These are the 7 words that appeared in the headlines of the most viral posts:
- Smart
- Surprising
- Science
- History
- Hacks (hacking, hackers and “life hack” related topics)
- Huge/Big
- Critical
Also, posts that framed the topic from the darker perspective tend to get shared much more often:
- Kill
- Fear
- Dark
- Bleeding
- War
Why? Because people have a natural bias to avoid loss, so negative words quickly grab our attention.
Using fear and loss aversion is a well-researched aspect of neuromarketing. So, a headline such as “How to Keep Your Plumbing Happy” won’t likely generate as much traffic as “11 Things That Will Instantly Kill Your Garbage Disposal”.
Fear not! It’s not necessarily cynical to use negative words in marketing. It’s often just a way to empathise with your readers. Your audience has pain points and using words that describe their problems is a useful way to connect. Positive or negative, words that evoke strong emotions will be shared more often.
Which words get people retweeting
These are the 20 words that tend to get shared on Twitter.
- You
- Please
- Retweet
- Post
- Blog
- Social
- Free
- Media
- Help
- Please retweet
- Great
- Social media
- 10
- Follow
- How to
- Top
- Blog post
- Check out
- New blog post
Notice the words “please” and “retweet” make this list at numbers 3, 4 and 11, showing the power of calls to action. Want people to share something? Ask them politely!
Which subject line words get people opening emails
Just as emotions can be triggered by negative words, some words trigger the loss aversion bias in a different way.
These 4 words tell your subscribers that the information in the email is time sensitive and that by ignoring the email, they may miss out.
- Urgent
- Breaking
- Important
- Alert
If your email is relevant to the moment, let your subscribers know by using these words in the subject line.
Which words get people to buy
Driving traffic is only half the battle. Getting visitors to take action once they’re on your website is the other half. And yes, words are a factor here too.
These are the 5 most persuasive words in the English language.
- You
- Free
- Because
- Instantly
- New
Use these words carefully. Don’t just make everything on your website new, free and instant. If you understand the psychology behind these words, you’ll inspire more of those new visitors to become leads, subscribers, followers and customers.
SOURCE: Orbit Media Studios
