3 Best Practices for Creating Viral Memes

If you’re hoping to secure growth and boost engagement on your socials, Instagram memes are an excellent place to start.

An Instagram meme is a piece of content – be it a moment in pop culture or a universally cute animal – used to convey a relatable sentiment with an audience. It can be static (tools like Imgflip, Mematic and Imgur, let you add your own unique spin to an existing meme in a flash) or dynamic (using a design app like Videoleap has got you covered), typically featuring a combination of text and imagery to visually get in on the conversation.

Think of memes as an inside joke, a way to leverage current events from film and television to politics and everyday life.

Instagram memes can be used to build affinity with your audience, illustrate your brand values or simply inject a bit of personality to your page.  Find the funny in everyday life and inject a dose of memes into your grid. Who knows? Your masterpiece might even go viral!

Here are 3 ways to take your Instagram meme to the top!

1. Stay on brand

While Instagram memes are fun, it’s important to stay consistent with who you are. Know what type of content speaks to your audience and try to find memes that deliver value to your community.

2. Jump on timely trends

The ticket to meme success is to hop on timely trends when they’re fresh and most importantly, relevant. That way you stand a better chance at going viral. 

3. Don’t overcomplicate it

Memes are meant to be easy to read, skimmable and able to convey a message in a matter of seconds. So it’s best practice to keep your text on the shorter side, for a standout meme experience.

SOURCE: Later