3 Must-Know Facts About Your Printing Company

Print marketing is still a crucial part of many businesses, and if it is for your company, you want to ensure you are providing high-quality materials from a reliable printing source. Knowing the important factors when it comes to considering and finding a trustworthy printer can be tricky.

Here are 3 quick facts you need to know.

1. Consistency is key

No matter how many copies of a particular marketing piece you choose to print at one time, you will likely have to go back for another batch at some point.

Take business cards, for example. Unless you make any major changes to your address or contact information, you will continue to use the same card for quite a while. You will want each version of your business card to look the same every time you print it.

In addition, you may want all of your marketing materials to match and represent your brand, which means you’ll want to be able to have the same quality, colours and designs printed every time. Your business will want to partner with a printing company that can provide that kind of reliable, consistent service.

2. All printers are different

Different printers offer various specialties, features and services. Online printing solutions, for instance, offer good quality service on relatively simple projects. However, those same printers may not be able to offer a good solution on anything even a little out of the ordinary.

It is smart to work with a printer you can describe your personal needs to and who can, in turn, help you create the best materials for your company.

3. Paper makes a difference

While the weight, brightness or quality of a paper may not seem important, it actually makes a huge difference in how your marketing materials turn out.

It is important to plan, design and print your materials with paper type in mind. A change in the materials you are using may be able to change your budget and guarantee a quality product.

A reliable printer can walk you through your paper options and fill you in on which materials will be the best for you.

Conclusion

These are 3 key areas you should discuss when choosing a printing company. Having some basic knowledge about the printing techniques makes it easy for you, while deciding on a printing company. With many printing companies out there, it really becomes difficult at times to make a choice.

SOURCE: Imagine