3 Reasons It Pays to Create Personalised Branded Images for Your Business

It’s no secret, using images in branding increases just about everything: clicks, open-rates, sales, engagement… the list goes on. Images can say so much more than words. Plus, people are visual so we like to see things.

Posts with images get more clicks for a reason. And, whether it be for yourself or your business, you need to use personalised images in branding –  not stock photos.

Here is why you should start saying no to stock photos.

1. Your brand’s personality

Even though stock photos are beautiful, they are common. They tell the story of your industry but not your brand because they don’t show you, your product, your service, your customers, your clients, etc.

Pictures say a lot but personal photos showcasing your brand say more.

2. Your marketing materials

People do business with people they know, like and trust. Because of that, you need to show them that person –  whether it be the people behind the brand or the person who is the brand.

3. Your competition

There is no competition. Anyone can use a stock photo but no one can use a picture of you or your business. That’s your brand. It’s what sets yourself apart.

Branding is so much more than images. It’s font, colours, slogans, messaging, etc.

SOURCE: Freelancers Union