35 Social Media Tips for Boring Brands

Social media is the best marketing tool for products and services. But what if you sell a product or service that basically bores people to tears? Can social media still work for you? How?

Well, here are 35 awesome social media tips.

1. Post at least 3-4 times a week, but once a day is even better.
   
   
2. Don’t be “salesy”. Follow the 70/20/10 rule: 70% informative, 20% other people’s posts, 10% sales.
   
   
3. Be personable. People want to see the personal side of your business.
   
   
4. Use blog posts to drive traffic to your website.
   
   
5. Write “How to” posts related to your product.
   
   
6. Post information about your community.
   
   
7. Be unpredictable.
   
   
8. Share pictures of your staff getting involved in the community.
   
   
9. Share customer reviews and testimonials.
   
   
10. Post pictures of customers using and buying your product/service.
    
    
11. Create contests for your followers on social media and give away awesome but also relevant prizes.
    
    
12. For brick and mortar businesses, encourage followers to check-in while at your business (even better, give them a discount).
    
    
13. Choose one social media platform and master it. You don’t have to be on every on of them.
    
    
14. Host a live Q&A once per month using a webinar platform.
    
    
15. Promote your referral or affiliate program.
    
    
16. Do a weekly podcast discussing hot topics in your niche and giving how-to tips.
    
    
17. Encourage customers to post pictures and reviews to your Facebook page.
    
    
18. Change out your cover photo on Facebook at least twice a month.
    
    
19. Never be negative.
    
    
20. Share posts from “experts” in your niche.
    
    
21. Have a weekly or monthly plan of what you’re going to post each day.
    
    
22. Run a “Promoted Posts” to re-engage with lost followers.
    
    
23. Post about fresh and timely current events but stay away from politics.
    
    
24. Use your Facebook business page and comment on other local or similar pages (but don’t spam with links).
    
    
25. Post informative videos about your boring product, but make them funny and short.
    
    
26. Don’t beg your followers for Likes.
    
    
27. When sharing content from others, include a brief text with your thoughts.
    
    
28. Ask great questions about your product.
    
    
29. Dig through Quora and find what people are asking about in your niche then answer their questions on Quora and your social media accounts.
    
    
30. Create events and fill the event page with great images of your business, products and staff.
    
    
31. Start a Facebook Group around your niche product. People tend to talk more in groups.
    
    
32. Schedule posts for the weekends and after hours. The majority of Facebook users are online during this time.
    
    
33. Choose and recognise publicly a “Fan of the Week” or “Month”.
    
    
34. If your product is visually appealing, create a board on Pinterest and encourage your fans to share it.
    
    
35. Be active on your page. Reply to every comment and message.

SOURCE: Post Planner