4 Tips to Create Effective Newsletters and Build Customer Relationships
Email newsletters are a powerful tool for keeping your audience engaged with your website. With the flood of information on the web, it’s hard for most people to keep track of websites they like. But an email reminder now and then, increases the chance for repeated visits and intensifies the relationship between your brand and your website visitors.
However, setting up a subscription widget on your website is not the only step in creating and maintaining a successful newsletter.
Have a look at these 4 tips to create effective newsletters to build customer relationships.
1. Start out small but powerful
Successful newsletters don’t require 12 pages of in-depth reporting. What they do need though, is 3 or 4 short pieces of valuable information with room to grow from there.
Play on your audience’s need to know. Announce an event, offer entry into a contest, give a discount on a product or service or share news about new products or features. Whatever you do, make sure your news is specific and has a substantial enough affect on your readers so that they will click and participate.
For example, readers are more likely to click on “5 Food You Shouldn’t Be Giving Your Baby” than on “The History of Baby Food”. You need to spark their interest with something that is relevant to them.
2. Have a clear call-to-action
When you write the content for each newsletter, you need to have a clear call-to-action in mind. Basically, you need to write the content in a way that will encourage the readers to act. The email’s subject line must encourage them to click and open the email.
Once they’re in, your goal may be to get them to revisit your website, so your cal-to-action should direct them to that. Or you may want them to join a live event that you are organising, in which case the call to action will lead them to RSVP or to purchase tickets.
A good call-to-action is clear, concise and enticing. You need to give readers a feeling that by following your call-to-action they are gaining something valuable.
3. Know your target audience
You need to know what attracts the people you’re trying to reach. If the content of your newsletter does not appeal to their taste and interests, they simply will not read it. This involves a bit of trial and error in the beginning, but in time you will know what works for them and what goes straight to trash.
Knowing your target audience well will allow you to generate original content that is entertaining, informative, educating or inspiring. You need to stay up-to-date with the type of news that is relevant to your audience. That way, when they read your newsletter they immediately see that you know what you’re saying.
4. Keep it regular
Send out newsletters at regular intervals. This conveys a message to your customers that you are active, as well as reliable.
The frequency of your emails depends very much on how much information you have to share or how much time you can spare to prepare the newsletter. It’s highly important that you don’t flood your subscribers with too many emails (more than once a week is considered too much). That will only annoy them and they’ll open your emails just to look for the unsubscribe button.
Also, if you can’t think of anything valuable to write in your newsletter, it’s probably best to wait until you do have something worthwhile to share.
However, coming up with topics for a newsletter should not be difficult task. In your daily work routine, try to see how you could turn ordinary issues into an interesting piece of content.
SOURCE: Wix
