4 Tips to Harnessing the Power of Customers in the Digital Age

In today’s social era, how do you get people to share their positive opinions of your business? In this hyperconnected, 24/7 digital world, online comments and reviews can make or break a business. So how can you get word of click?

Here are 4 tips to harnessing the power of customers in the digital age.

1. Be great

When it is just so easy now for someone to share their take, being good isn’t good enough. If you want a customer to write a 5-star review about your business, you have to offer a 5-star product. You need to go the extra mile.

What gets a consumer’s attention is when they have some sort of exceptional experience — either positive or negative — with your business.

2. Offer great customer service

Along the same lines, if you really work to make your customers happy, you will. “We give great customer service” has to be more than a motivational message that hangs on a slightly off-kilter poster in the break room.

3. Make it personal

People like doing business with other people (not a faceless corporate entity) and they’re apt to share their positive experiences online when those experiences involve working with someone they like. To the extent it is possible in your line of business, endeavour to do make every experience a personal one.

4. Ask

Ask for reviews. In your newsletter, on your website and in your email correspondence and then give them a link.

Cultivating word of mouth — or word of click — may well be the best thing you can do to grow your business and it’s a tactic any company of any size in any industry can embrace.

SOURCE: Microsoft For Work