5 Clever Ways to Collect Emails From Facebook Fans
Facebook is constantly changing. In the world of tech, you either adapt and innovate or you die. Where does this leave businesses trying to market themselves on Facebook? And what’s the best way to build relationships with your fans outside of Facebook? Simple. Create an email list and collect their emails.
Here are 5 clever ways to collect emails from your Facebook fans.
1. Add a standard sign-up form tab
This tip is the most basic. Use your current email service provider by connecting your Facebook tab. Use this method to promote your business’s newsletter on your Facebook page.
2. Offer an incentive
This method encourages your fans to exchange their emails in return for something valuable – i.e. an e-book, video, white paper or infographic. You can also use your cover photo to promote your incentives.
If you’re selling a product, you can also give coupons to fans in exchange for their emails. This helps entices them to share their emails, while also incentivising them to buy your products.
3. Run a contest
Running a contest is a great way to build an email list. Contests are free and easy to organise and if you make fans compete for something they want, they’re much more likely to hand over their emails to enter the competition.
TIP: Try to incentivise fans to promote your contest to their friends. You can do this by increasing their chances of winning (allowing more than one entry, for example) if they share the contest with their friends.
4. Run a co-promotion
This Facebook marketing technique involves partnering with another person or business to co-promote some kind of giveaway.
5. Drive traffic to your website
This tip involves driving traffic away from Facebook to your homepage or blog. With link posts you have a better chance than ever to drive fans back to your website and collect their emails. The best way to do this is to share well written, valuable blog posts and then have an email opt-in on your blog posts:
- in the side bar
- in a lightbox pop-up
Tip: In order to maximise the success of your link posts and get the most engagement on them as possible, be sure to include a relevant, eye-catching photo along with your link.
SOURCE: Post Planner
