5 Email Marketing Tips for Small Businesses
Email surprisingly remains one of the most cost-effective channels for marketing departments all around the world. When done right, an email campaign can quickly hit a huge audience and produce amazing results.
Here are 5 email marketing tips for small businesses to help you become an email marketing pro.
1. Content is queen
What’s the goal of the email you’re sending? Is it a product release, promotion or company announcement? You want to keep your content engaging, interesting and newsworthy. So don’t send out an email unless you’ve got a story to tell.
Avoid being super salesy, especially in your subject line. Instead, tell recipients exactly what to expect when they open the email.
Write copy with your readers in mind, so keep the tone friendly and personal.
2. Stop mass mailing
It’s unbelievable how many times we’ve received a promotional email talking about summer when we’re located on the other side of the world, in the middle of winter.
Make sure that you segment your mailing list as much as possible and only send relevant, highly-targeted email messages to your subscribers.
Break down your contacts by location, industry or product purchased and always keep your emails relevant and timely.
3. Design it right
Make sure your eye-catching email design renders correctly in all popular email applications. Design for your audience by including images that pop. Break up your content as much as possible with headings, subheadings and bullet points.
4. Include one clear call-to-action
Keep your email as short and concise as possible. Include a single, clear call-to-action. Make sure your call-to-action is as high as possible on the page and displays above the fold. By doing so, you’ll ensure that your recipients click your prominent CTA and land on your designated landing page. Don’t let recipients be distracted by less important links.
5. Go mobile
It’s extremely important to make sure that your email designs are responsive and display correctly on all popular mobile devices. Always think about how your message will be delivered to those on smartphone or tablets.
SOURCE: 99 Designs
