5 Simple Questions to Ask Before Posting on Facebook

Have you ever posted something to your Facebook page and had it completely flop? Well, here are the 5 simple questions you should ask yourself before you post on your Facebook page.

1. Is the post shareable?

Your main goal when posting something to your Facebook page is to get your followers to do something, otherwise why post at all? You post because you want to fans to:

• click to read the article you shared
  
  
• click to view the photo you shared
  
  
• click to watch the video you shared
  
  
• like your post
  
  
• comment on your post
  
  
• share your post

One of the most effective ways to increase your page’s reach is to get your followers to share it. But this isn’t always easy.

So how do you know if your post is interesting and worth sharing? Start by asking yourself: “Would I be willing to share this?” If the answer is no, then you might want to rethink your post.

2. Is the post short?

Let’s face it! We are an opinionated and long-winded society but that doesn’t mean we like opinionated and long-winded Facebook posts. Super long posts get overlooked or ignored more often than shorter posts do. People just tend to skip them and move on to something more easily digestible.

Less is more when it comes to Facebook posts. Posts that are 80-120 characters get the most engagement.

3. Does the post have a call-to-action?

It’s a proven fact that when you give a clear and concise call-to-action on a Facebook post, you get more engagement. Sometimes just saying “Please like and comment” at the end of a post will increase follower engagement.

4. Is the post conversational?

Don’t talk AT your followers — talk WITH them. Many Facebook pages post only statements and announcements, which is like they are having a conversation only with themselves. You should be posting things that motivate people to comment on your post.

5. Is the post relevant to your page?

If your business and Facebook page are about investing in real estate, then you should keep most of your posts related to real estate, finance, mortgages, etc. There is no need to go off on tangents about politics, post never-ending cat memes or talk about a bunch of stuff not related to your page. Doing so will just turn off your followers and make them ignore your posts. Or worse yet, hide or unlike your page.

It’s okay to have an opinion about things. But when it comes to your business’ social media presence, you need to stay on topic.

SOURCE: Post Planner