5 Smart Strategies to Get Found in ChatGPT Searches

With the growing use of AI tools like ChatGPT for finding information, many are asking an important question: “How can I show up in ChatGPT searches?”

Unlike traditional search engines, such as Google, ChatGPT doesn’t browse the web live for every query. Instead, it generates answers based on its training and sometimes uses live web tools to fetch updated information.

Still, there are smart ways to increase your chances of being found when someone asks ChatGPT for advice, recommendations or resources.

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Here are 5 smart strategies how to position yourself:

1. Build and optimise your online presence

Start by ensuring your website, blog, YouTube channel or portfolio is live, active and search engine optimised. AI tools that pull from the web tend to favour well-structured, SEO-friendly sites. Update your content regularly, target the right keywords and make sure your website loads quickly and looks good on all devices.

Tip

Focus on creating helpful, original content that answers common questions your audience asks. If you’re still building your site, make sure it’s professional and properly optimised. Here’s why using Canva for websites might not be the best idea.

2. Get mentioned on trusted platforms

Mentions on reputable websites, such as industry blogs, online news articles, directories or association websites, can boost your online authority significantly. When AI tools search the web for current information, they prioritise well-ranked, credible sources.

Guest posting, collaborations and media features are excellent ways to build your online footprint.

3. Create high-value, unique content

The more useful and original your content is, the more likely it is to surface when AI assistants fetch real-time data. Publish in-depth articles, helpful tutorials, insightful videos or useful resources in your niche. Unique perspectives and detailed answers stand out both to human readers and AI tools.

If you’re worried about constantly creating new material, remember you can repurpose your content to avoid burnout and still maintain a consistent presence.

4. Use structured data (schema markup)

Structured data helps search engines and AI tools understand your content better. By adding schema markup to your website, you tell platforms exactly what your page is about, whether it’s a service, product, blog article or FAQ.

This can improve how your information is displayed and increase its chances of being pulled into AI-driven responses.

5. Ensure your website is indexed

If your website isn’t indexed on search engines like Google and Bing, AI tools simply won’t find you.

Submit your sitemap through tools like Google Search Console and regularly check for crawling issues. The easier it is for search engines to discover your pages, the easier it becomes for AI platforms to reference you when needed.

Maintaining regular visibility online is crucial. Learn more about how to stay top of mind using the Marketing Rule of 7.

Conclusion

While you can’t directly submit yourself to ChatGPT, the key lies in building a strong, visible and trusted online presence. Think of it as laying a trail of digital breadcrumbs. The more valuable and accessible your content is, the more likely it is to be picked up by AI searches in real-time.

Ultimately, good SEO, strong authority and valuable content aren’t just for Google anymore. They are essential for being found in the age of AI.