5 Tips for Branding Yourself on Facebook

Nearly 2 billion people use Facebook every single day. So the social media platform is not only a great place to stay in touch with friends, it’s also awesome for branding too. For a small business, Facebook is much more than a message board for posting status updates. It’s a lead generating, web-traffic driving, customer engagement machine.

So here are 5 things you can do when branding yourself on Facebook.

1. Listen

Before you pound away and start sharing stuff on Facebook, first practice listening and interacting with others. This should be your top priority in the first few months of building your brand. The relationships you create during this time will serve as a strong foundation for years to come.

Skip this step and you probably won’t be able to build a dynamic brand on Facebook. Fans ALWAYS come first!

2. Use powerful visuals

First impressions count. Customise every image on your page to reflect your brand. And remember, the devil’s in the details.

Pay attention and brand every aspect of your page – profile pic, cover photo, etc. The colours and fonts should match. Also make sure to keep your visuals fresh and update them often.

3. Have a strategy

Your posting strategy is next. Most importantly: HAVE A STRATEGY! Create posts that reinforce your brand and will appeal to your fans. Don’t post inspiring quotes or funny memes just because they may get more likes, comments and shares. Instead, stick to updates that bolster your image and what you want your company to represent.

Establishing a strong posting strategy takes time but it’s so worth it. Use the 3 P’s of posting (personal, purpose and promotional) as a guide. And keep the messaging in your posts consistent.

4. Showcase your work and expertise

Don’t be afraid to brag a little bit on Facebook. Everybody does! Heck, that’s part of the reason you even have a business page. And your fans expect it. Just don’t be too boastful.

Too often, people hold back and don’t show off their best work. In the beginning, don’t worry about sounding too promotional. Practice makes perfect. The right mix of content will fix that every time.

5. Reinforce your brand

Remind people of your brand almost every chance you get. Powerful visuals are some of the best ways to do this. And it shouldn’t be hard to maintain your authentic personality — just be YOU!

Key takeaway

The best parts of Facebook are fueled by conversation. Listening and responding should be top priorities before you start aggressively branding yourself on Facebook.

SOURCE: Post Planner