5 Tips for Creating Content People Actually Want to Read

So how do you achieve creating content that people actually want to read, as a brand who also sells things — besides ads — and that draws its revenue from something other than the content it produces?

Well, here are 5 tips to get you started.

1. Don’t think about conversions

If you focus on using content to drive revenue, you’re going to come off as heavy-handed — it’s as simple as that.

If you create content to get people reading, they’ll come back to your website looking for more and might even end up purchasing something along the way.

2. Just because there is unlimited space on the internet doesn’t mean you need to use it all

Some stories deserve thousands of words. Most don’t. Edit, tighten and keep things digestible.

3. Make listicles work hard

There’s nothing wrong with lists — as long as you make them your own.

4. Create regular features but don’t feel hemmed in by them

Establishing an editorial calendar helps ensure that you:

• Actually turn out the content you want to produce
  
  
• Start to develop an audience that checks back for your regularly scheduled programming

5. Know that visuals can go a long way

Let’s be honest. People like pretty pictures. So give them some when you can. This also fuels the spread of your content on visual platforms like Pinterest, which draws new eyeballs back to your site. And, hey! It might even get them shopping.

SOURCE: Mashable