5 Ways to Improve Your Facebook Marketing

Facebook is still one of the most widely used online platforms by adults. The vast majority use it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.

Often times, the toughest part is simply getting started. So here are 5 tips to help get your Facebook marketing efforts off the ground.

1. Think about strategy before tactics

A business without a plan on Facebook is destined to fail. So before you start posting 50 cat memes a day, plan out a posting strategy so your posts make sense  – even if they include a few cat memes.

Decide how often you’re going to post to your Facebook page and what types of posts you will be using. Once you do this, you can move on to tactics on finding awesome content to post.

2. Learn from others

Remember, what works on one page doesn’t always work on another. Nevertheless, you should be monitoring other pages in your niche to see what types of posts are working for them.

The key is to continuously monitor others in your niche and experts in your field to see what they’re doing and then testing to see if it works on your page.

3. Use your imagination

Many page owners just don’t know what to post on their pages. Well, just use your imagination!

If you’re a small local business, don’t just always post updates of your menu or a photo of your staff. Take pictures of your community on your lunch break and share those with your followers.

Above all, be creative. Your followers will love you for it.

4. Don’t just post… engage!

This is probably the number 1 mistake pages make and it’s one of the biggest reasons people unlike your page.

Constantly posting things no one cares about will get you nowhere on Facebook. In fact, it will probably cause your ranking to drop and as a result no one to see or engage with your posts anymore. Less is more when it comes to posting to Facebook.

5. Repeat tips 1 through 4

No joke. That’s it! Some methods will change but these are the 4 things you should be doing to really make a difference with your Facebook marketing.

SOURCE: Post Planner