6 Clever Ways Using Facebook Groups to Market Your Business

You probably belong to at least one Facebook group, right? But maybe you haven’t considered using a Facebook group for your business. You should! But before you just create a group and start inviting friends to join, remember the group is NOT about you.

Don’t build a Facebook group, get people to join and then just spam them with links to your website. So, how do you make Facebook groups part of your advanced Facebook marketing strategies?

Here are 6 clever ways.

1. Provide value for customers

Create a Facebook group to reward your customers and make them feel special. For example, a group exclusively for people who have purchased your product. Include a link on your sales page or send emails inviting customers to join.

Use the group to follow up with customers or help them if they have questions.

2. Discuss current events

Facebook groups are also great places to keep up with current events in your industry.

3. Build your community

Don’t forget the Facebook marketing basics: it’s not about you! A Facebook group should be about its members and how the group can provide value for them.

4. Communicate with brand ambassadors

When considering how to start a Facebook group for business, one of the best reasons might be to keep in touch with your biggest fans. The strong relationships you have with your top advocates and brand ambassadors are invaluable. And a Facebook group like this lets your advocates connect with each other.

5. Promote events

A Facebook group is really handy if you organise or promote lots of events. Those who attend the activities will use the group to network and share photos and notes.

6. Strengthen your team

If you have a diverse team of people working from different locations, create a Facebook group to keep in touch with your employees and promote company culture.

SOURCE: Post Planner