6 Great Tactics to Increase Engagement on Facebook Posts

Facebook posts die very quickly in the news feed. Here are 6 great tactics to increase engagement on Facebook posts.

1. Post great content

Your Facebook page should be consistently posting great content that gets users to engage with it. Some Facebook pages get great engagement with memes and light-hearted questions. Others do well with links and educational posts. It’s your page, so figure out what works best for you.

2. Prompt a response

In other words, have a clear call-to-action. Tell your followers to do something. Don’t just assume they’ll click like or leave a comment or click the link. Tell them to do so.

A great way to prompt a response is by running a contest on Facebook. People love to win stuff and by getting them to like or comment on a post to enter your contest, you’re helping your page gain rank in the news feed algorithm.

3. Tag relevant people in photos

You should NEVER tag people in a photo just to make it show up on someone’s timeline. Doing so is just spammy and it makes you look like a spammer. But if it’s an image of your staff, friends or business partners, then go ahead and tag them.

Wait about 10 minutes after the post has gone live before tagging. This way the first wave of people have already seen the post and were exposed to it. After 10 minutes, a new wave can be exposed to via tagging.

4. Post the first comment

If you’ve asked a great question, it’s ok for the page admin to respond. But give others a chance first before adding your comment to the post. Remember, the main goal here is to lengthen the life of the post. That’s why you should wait about 10 minutes.

5. Reply to comments

You should always reply to as many comments as possible on your posts. Sure, you might miss a few here and there, but replying to comments is such an easy way to increase the post’s reach and engagement.

Wait about 20-30 minutes before replying to comments. This will also encourage others to comment because followers know they’re being listened to.

Also keep in mind, replying to comments with a similar word count. So, if someone writes a lengthy reply, you don’t want to just say “Thanks!” and that’s it. Acknowledge the thought they put into the comment and reply in a similar fashion.

6. Get off Facebook

You don’t need to be on Facebook all day when running a Facebook page. It’s best to plan out a week or month’s worth of posts in advance and schedule automated posts.

Log in 20-30 minutes after your scheduled posts are set to go out and add tags, comments and replies. Then get back to other work.

SOURCE: Post Planner