6 Reasons Why You Should Have a Blog

Well not only should your personal brand have a healthy social media presence these days, but you should also have a blog. Blogs are important for a number of reasons and everyone is getting on board. Having a blog has become a key tool for growing your freelance business, so it’s time you get on board too!

A blog gives you an opportunity to express your personality, relate to people and attract an audience to your work. The fact is that it won’t take up all that much time, but will be incredibly useful for your freelance business.

Here are 6 reasons why you should have a blog.

1. A blog is good for you

You know all of those studies that say how good meditation is for you? Well, if you don’t like to meditate, here’s the good news. Writing benefits your brain in a lot of the same ways as meditation. It slows breathing and helps you get into that “zone” that everyone’s always talking about. For this, stream-of-consciousness writing has been shown to be a very effective method of destressing.

2. Your business will thank you

A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with people. Think of it as a marketing investment.

Finding content for your social media accounts isn’t always the easiest task. Well, every post to your blog can be used as valuable content for your social media accounts you have in your arsenal. Thus, your blog can function as the heart of your marketing content.

3. You’re a freelance professional, so tell the world

No matter what industry you’re in, things are changing at a rapid pace. New technology is always changing the way we work and entirely new industries are springing up all the time.

If you want to stay ahead of the pack, it’s important that you stay on top of the latest developments that affect you, your freelance colleagues and your audience. Staying active and up to date on these developments can also help to establish you as an expert in your field.

4.  A blog helps people find you

The more your content relates to someone’s search terms, the more likely it is to come up. If you already have a standalone website, a blog will help bring more traffic to your website.

If you’re new to having a blog, start writing. The fact is that each individual blog post gets indexed separately on Google. This means that every blog entry on your website presents a new opportunity for new visitors to access it. In fact, most people access web pages through blog posts and other inner pages, not the homepage.

5. Analytics can help you learn about your audience

Do you know anything about analytics? Well they can be incredibly useful in helping you understand your audience. Blog analytics can help you track readers, click throughs, shares, comments and popular topics.

If you know that your readers tend to check your blog on Wednesday nights, maybe you should aim to have a post up by Wednesday morning of each week. The more you know about your audience, the better.

6. Blogging improves your writing skills

The more you write, the better you’ll become at it. It’s as simple as that. No matter what type of freelancer you are, writing will help your business. The better you are able to articulate yourself, the better you’ll be able to communicate with clients. So think about your writing skills as a muscle. Every blog post is an exercise. The more you work at it, the better you’ll be.

SOURCE: Freelancers Union