6 Ways to Get Clients as a New Designer
Success as a freelance designer depends on the designer’s ability to build up a reputation for quality work and a long stream of loyal clients. A central tenet to landing more clients is to put your wares “out there” and gain exposure on high-traffic platforms. Building a portfolio in this manner is a slow process, but the returns in the form of recurring, high-paying work are worth the effort.
Practically, here are 6 ways you, as a just-starting-out designer, can do to gain exposure for your work.
1. Free e-books
A well-written free e-book filled to the brim with helpful, inspiring tutorials, opinion pieces and trend analysis can get shared thousands of times across the internet through social media channels. These e-books don’t have to be very long. Powerful, pithy content — not length — is what readers look for.
While it may seem counterproductive to offer valuable content for free when paid alternatives exist, useful free e-books are often shared extensively and reach an audience numbering in hundreds of thousands. This means enhanced exposure for your work, and the residual effects of building up a reputation among design circles.
2. Freebies like design templates, typefaces and patterns
Conceptually, the idea of releasing freebies such as templates, typefaces, backgrounds and patterns, is the same as releasing free e-books. By offering something free, you get to build an audience that can later be tapped for paid work.
Giving away freebies is a designer-specific solution to the problem of gaining exposure – one that is highly effective when leveraged through your relationships across social media channels, blogs, etc.
3. Work for non-profits
There are always charities or other non-profits in your community — perhaps some you already support — that need help with design work. Doing discounted or pro-bono work for these organisations can help you get your career started.
Charities are often willing to provide recommendations and referrals in exchange for in-kind contributions, and giving back to your community will help boost your public image and visibility. It’s an opportunity to build your portfolio, while giving back and improving your community. Best of all, you gain valuable connections to board members, who are often influential business people in your community.
4. Networking
When you’re first getting started, it’s critical to ramp up your business relationships. One of the best ways to do this is participation in local networking opportunities, including chambers of commerce meetings and other similar events. These groups will help you connect with other business people in your area, who need your services. Because of the collaborative environment, impressing a client you find through this method often leads to referrals.
Working through these groups can play a key role in building a local reputation and fortifying your portfolio. Keep in mind, though, that most people do networking wrong and end up wasting their time. Passing out business cards to a room full of people is usually fruitless.
5. Guest blogging
Guest blogging is an effective way to grab eyeballs and build up a reputation in design circles. A single guest post with a link to your website/portfolio on a highly-trafficked, well-respected design blog can attract considerable attention from fellow designers and potential clients.
There are no specific rules to guest blogging. Each website has its own requirements of voice and content. You must ensure that only your best work gets placed on these websites, be it in the shape of tutorials, opinion pieces or analysis of current trends in the industry.
6. Showcase/design galleries
Building up a strong following on portfolio websites can be instrumental in gaining more work as a freelance designer, since these platforms are frequented by clients and fellow designers alike.
While DeviantArt is largely a design gallery with no single authoritative source, design blogs such as 1stWebDesigner, Hongkiat and others, frequently create showcase posts with the best work from top designers. A mention in such websites can win a lot of attention and further boost your chances of landing a high-paying gig.
Getting exposure on such platforms is largely a function of the quality of your work, but building up a relationship with the concerned blogger through email and social media channels can help in getting a mention in such a ‘showcase’ post.
SOURCE: Speckyboy Design Magazine
