7 Questions to Ask Before Sending Your Files to Print
You’ve finished your designs and you are excited to get them printed so you can begin using them in your print marketing efforts.
To expedite the process, here are 7 questions to ask your printer in order to make sure your files are set up for proper print protocol.
1. What file format should my files be in?
Ask your printer what file format they would prefer you to send your files, in order to print. Not all printers are the same and they will typically give you a few file formats to choose from. PDF is often a common option for many companies.
2. Should I use CMYK or RGB colours?
RGB colours are prone to colour shifts when converted to CMYK. So your best bet is to design in CMYK.
There are many RGB colours that CMYK printers cannot reproduce, so it is always a good idea to talk to your printer, if you have any questions about settings or things you might need to do to the file before sending it to them.
3. Can I use images from the web on my print materials?
When preparing images for print, the highest quality images are desired. The internet uses images which are only 72 dpi (dots per inch), but 300 dpi is required for high quality printing.
It’s important to begin with a high-quality image, which means the highest resolution and image dimensions you can get. Keep in mind, bigger is better. You can go down in size, but not up, without losing quality.
4. What are my choices?
While the final product is going to be a personal preference, it is smart to ask your printer what options you have for the final product.
For instance, when it comes to handouts, there are many different folds and sizes to choose from.
Contact your printer after your design is completed to find out what different features, sizes and styles they can offer you.
5. What kind of paper do I need?
Again, the kind of paper you choose for your final print product will be up to you, but your printer can help you understand which styles and weights will work best with your final vision.
Adding a stronger paper type or a gloss to your print materials can make all the difference for catching your customer’s eye.
6. How fast can this be printed?
Depending on the size, content and other details of your project, your print job may take longer than you think.
Find out from your client or marketing manager when they would like the finished printer material. Your printer will be able to work backwards from that time and give you a deadline for the artwork. It is always safe to ask your printer sooner, rather than later.
7. Will I see a proof?
Details can be missed or overlooked in communication, so it is ok to ask your printer for a proof or to check the materials before the final run is made.
A solid printing company will be open and willing to communicate with you at any stage of the printing process. Good communication will help ensure you get the right product at the right time.
SOURCE: Imagine
