7 Reasons Why Your Brand Needs Video Content on Social Media
Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand and driving sales. But why is video content so important for brands? Because it’s what consumers want.
Here are 7 reasons why your brand needs video content on social media.
1. It gets more exposure and more engagement
Video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer. And the longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience.
Also, most social media platforms give an extra boost to their latest functionality to encourage adoption — many of which are new video features. So it’s worth experimenting and jumping on a video trend when you see it.
2. It has a longer shelf life
This is because video content usually encourages more interactions and shares, which means it stays in the ecosystem for longer.
3. It’s growing in popularity across all channels
Video has grown in popularity across every channel. Consumers expect brands to deliver engaging, entertaining content on social media more than ever before, and video is one of the most effective formats to do so.
4. It appeals to a Gen Z audience
Video is the best place to start if you’re looking to resonate with a Gen Z audience! In fact, according to a YouTube survey, half of millennials and Gen Z generations said they “couldn’t live without video” in their daily lives.
5. It can reach audiences across multiple platforms
Producing quality video content may be more time consuming than taking a photograph. But once complete, you can use it to reach different audiences across multiple platforms.
Consider repurposing your video content. For example, short videos for Instagram stories can convert well as Pinterest video pins, Instagram feed videos are often the perfect format for Facebook, and Instagram live broadcasts can be automatically shared to IGTV. The opportunities are endless!
6. It’s a more personable way to engage with your audience
More than ever before, consumers want to know about the values and people behind the brands they buy from — and video is one of the most effective ways to do this.
Showcasing the faces of your brand through video content can humanise your business and help create a deeper, more emotional connection between you and your community.
7. It’s a powerful sales tool
If a picture can tell a thousand words, a video is worth at least a million. Which is just one reason why video is such a powerful sales tool.
Did you know that Pinterest users are 3 times more likely to make a purchase after viewing brand video content on the platform? This is something worth considering.
SOURCE: Later
