7 Tips to Get the Most Out of Your Printed Brochures
Paper-based content offers special advantages in connecting with our brains, despite the shift to digital media. People still like reading print, and in many cases they remember more of what they read from print.
If your business is looking to grab the attention of new customers and build brand awareness, a printed business brochure could be a great option.
In order to get the most out of your printed brochures, here is a quick list of 7 items you need to include in your final printed product.
1. Determine your message
The goal of your brochure should be to tell people about your business. While this may seem obvious, it’s easy to get side tracked introducing new products or services.
Keep in mind, you have a limited amount of space, so select a single-focused message and stick to it throughout your brochure.
2. Focus on your audience
Determine who your target audience is and make a point of directly targeting them with your brochure. A brand with too wide an appeal will struggle to appeal to anyone, so put yourself in the shoes of your audience.
Your voice and tone, and even the information you provide, will be different based on who is going to be reading your brochure.
3. Unique selling point
Why should your customers choose you over the competitors? It is important to ask yourself this question, in order to differentiate yourself from the competition.
Whether it is a different product you sell, special service your provide or it might be the way in which you deliver it, it’s important to underline this in your brochure without highlighting the faults of your competition.
4. Spark interest
The cover of your brochure should catch your readers’ eye and encourage them to open your brochure to keep reading. Your brochure cover should keep your readers from tossing your material in the garbage.
Select an image that conjures positive feelings and include a line or two of copy that promises the reader a benefit.
5. Let it flow
Have a clear sequence to the information you are sharing. Pay attention to how many sections you will need and create an outline to help determine how much room you will need.
Don’t cover too many topics in one brochure.
6. Share your story
It’s always important to share a little background information on your company. Keep your story short, positive and efficient. Let your readers know your company has experience and will be there to help customers with questions and support in the future.
Having a story puts a person behind your brand and helps customers connect.
7. Call to action
To encourage new customers to start that relationship with your business, you need to include your contact details, usually towards the end of the brochure, so that they know what to do next.
Include a phrase that tells customers what they should do, such as “Call to discuss the right products for you”. A good CTA will act as a subconscious message that encourages customers to take action and reach out to your organisation.
SOURCE: Imagine
