7 Ways to Get Repeat Clients

What’s better than a new client inquiry in your inbox? An old client who wants to work with you again. Repeat clients are great because there’s less of a client “onboarding” process, you both know each others’ expectations and you spent $0 marketing to them.

Here are 7 ways to get repeat clients.

1. Follow your ex clients on social media

Retweet or like their posts periodically. You’ll be surprised who watches these numbers!

2. Start an email newsletter

We’re not talking about a super, time-intensive daily newsletter. It’s recommended to automatically put clients’ email addresses in your subscriber list.

3. Send handwritten “Thank You” notes and holiday cards

Emails get buried. Handwritten notes are unique, personal and memorable. Yes, a handwritten card may cost you a few dollars, but it’s worth it!

4. Have great business cards and give them away liberally

Even if you’ve already landed a client, give them some business cards. Most people catalog all their business cards and reference them.

When you finish a project with a client, give them 3-5 business cards and let them know they’re free to give them to others looking for your services.

5. Keep up-to-date on what your client is doing

This can mean following them on social media but can also mean setting up a Google Alert for them or googling them periodically to see any news or business developments.

6. Reach out to past bosses and coworkers

While your previous boss wasn’t exactly a client, this is someone who knows how you work and how great you are, but may not know you’re freelancing.

Go through your old 9-5 email contacts, pick a few acquaintances, check them out on LinkedIn and send them a quick note to let them know what you’re up to.

7. Make sure your current clients understand everything you do

While you’re working on a project with a client, make sure that they understand that while you specialise in the type of project you’re working on with them, you also provide other services.

Keep an eye out for other things the company is doing where your services could be used.

SOURCE: Freelancers Union