8 Simple Ways to Impress Your Clients

A lot of freelancers mistakenly assume that the only way to be perceived as premium providers is by doing things that involve great personal sacrifice. However, you would be amazed how easy it can be, and how little time it takes, to give clients things that no one else is giving them, and get them to fall in love with your service. All you need is the right attitude toward your project and client.

Here are 8 simple, non-time-consuming ideas to show clients you care.

1. Offer to proofread

When you write an email or landing page for a client, tell them that before it goes live, they should send you the final version to proofread. They love this. You’re telling them you take pride in your work and you want it to be perfect.

2. Optimise their call-to-action box

This is a super simple way to blow clients away. Whether you’re a writer, designer or coder, there’s a lot of research about CTA box text, size and colour.

Tell them how they can improve their CTA box, and if you want to get really fancy, send them a link to the research you’re using. This is insanely quick and a valuable way to increase their conversions and make them feel cared about.

3. Walk them through your process

It seems obvious, but many freelancers don’t bother to tell clients what to expect and clients feel like they’re “in the dark” about basic things like, when they’ll begin to work, how the revision process works, etc. Some freelancers only focus on payment terms but forget to discuss things that the client cares about.

Don’t be too invasive. But a short “what to expect” rundown is something clients always appreciate.

4. Point out something about their website

If you notice that their website could be improved or optimised, mention it. Sometimes there are small mistakes or clumsy looking designs. Or you may have a creative way they can get more signups, like extra opt-in boxes.

You need to do it in a respectful way, of course, not critical. Your client may not use your advice, but that doesn’t matter. They’ll still appreciate your time and effort.

5. Send them a link to an article or blog that’s relevant to their project

If your client is marketing a new app, or nutritional supplement, or anything, you can easily find a checklist on a blog that will help them. Remember, your client is not immersed in marketing blogs, so they don’t know nearly as much as you.

You can send them some links they may find helpful, and if you want to get fancy, you can even send them a list of bullets that you think they can implement.

6. Compliment them

When you discover something unique, creative or awesome about my clients’ website or product, let them know. Tell them that you’re impressed. If you’re genuinely excited by something your client came up with, why not let them know?

7. Tell them your strategy

Again, this may seem like a no-brainer, but a lot of people don’t do this. Tell the client your plan to make their project come out stellar.

Clients aren’t mind readers, and just because your strategy is obvious to you, does not mean they’re going to notice.

8. Listen

The person your client wants to hear more than anyone else on the planet, is THEMSELVES. If they’re on the phone and want to share their ideas, let them. You can’t get carried away (unless you’re billing for phone time), but don’t make the mistake of thinking you need to interrupt and make suggestions. If they talk, and you listen intently and focus on what they said, I can pretty much guarantee you they will be elated with the conversation.

SOURCE: Freelancers Union