9 Tips to Increase Your Website’s Search Traffic
Here are 9 useful tips on how to generate high-quality, organic search traffic to your business website.
1. Use Google’s keyword tool
If you are a new website, use Google’s keyword tool to find long-tail keywords that are not as competitive, rather than going after popular keywords right away.
Try to structure some content around those keywords. If you are in a competitive niche, this is a way you can start building up some small recurring traffic and engage your users.
2. Stick around
The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all-related keywords.
Starting a blog and creating a bunch of articles is all fine and good. But keeping those activities going for years, as opposed to months or weeks, makes a huge difference.
3. Optimise your content
There are 3 main ingredients to a successfully optimised web page or article:
- your meta title
- your description
- your keywords
This is such a simple thing to fill out when you’re publishing a piece of content on your website. So take the time to do it each time and you’ll start to rank for your keywords much faster.
4. Don’t forget about (ethical) link building
Keyword-embedded links are the foundation of off-page search engine optimisation. The best part is that links can be free. Just ask vendors, partners, press, clients or any other credible source that you interact with to embed hyperlinked keywords back to your website for the terms that you are targeting. If the referring source has a high page rank, you should see a pop in your rankings in less than two months of them being published.
5. Provide amazing value to your readers
When it comes to increasing organic search, content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have horrible content, people won’t bother reading it or sharing it, which is basically the entire point of building a company blog.
6. Don’t try to outsmart Google
Gaming Google’s system might work temporarily, but it is not a good strategy for the long haul. To increase organic search traffic, produce top-notch content that’s relevant to what your users might be searching. Check the Google keyword tool to make sure you’re using the correct terminology that the general public is using when they’re searching.
7. Decrease bounce rate
If there is one thing search engines hate, it is a high bounce rate. Check your keywords for this and optimise those pages to reduce your bounce rate. Search engines will love you for it.
8. Create a company blog to increase SEO traffic
SEO is king in organic search traffic. The more popular search terms within your niche that you include on your website, the more searches will organically lead to your website. But including too much text on the main pages of your website can do more harm than good, which makes it difficult for consumers to find the information they want.
Instead of overwriting the copy on your homepage, about page and product pages, start a separate blog for additional SEO work. Use the blog to write about your niche, whether it’s construction, beauty or entertainment.
Try to do keyword research to find out which phrases are trending in your industry and include them in the blog posts. As long as your blog has a highly visible link back to the main page of the website, the blog will increase your visibility.
9. Leverage industry experts
Everyone likes opining as an expert. You’ll be surprised how easily you can convince industry leaders to contribute guest posts to your own blog. They will likely have their own readerships, and those people will become familiar with your brand. The experts are also likely to produce great written content that will be of great interest to your existing users.
SOURCE: Mashable
