How to Build Brand Credibility on Facebook
Want to build amazing credibility for your brand? Facebook is a great place to start. So how does a small brand like yours stand out from the rest? How do you compete against companies with huge marketing budgets?
First, you need to build credibility. You need to get your audience to trust you. Only then will customers become ambassadors and start recommending your company to their friends.
Here are the 6 S’s of brand credibility that will help you convert customers into fans for life.
1. Setup
Let’s start with the basics. Make sure your Facebook page is fully optimised. That doesn’t mean just completing your registration but loading the page with amazing content and details about your company. Make an effort to optimise your page before unveiling it to the world.
Include key elements like a:
- profile pic
- cover photo
- detailed About section
- contact information
- website link
2. Storytelling
To build brand credibility, you’ll need to tell your fans about your company and how the business came to be. Storytelling is one of the most effective forms of communication because stories are so personal and authentic. Through stories, people connect with your business on a whole new level. Everybody loves and remembers a good story.
Start by sharing stories of your success, the challenges you’ve faced and lessons you’ve learned. But most importantly, tell the stories in an authentic way.
3. Share useful and engaging content
Companies that are credible demonstrate knowledge in their field. Sharing useful and engaging content helps get them there.
Nothing kills credibility more quickly than a limp Facebook page that constantly shares posts while getting no engagement from fans. It’s difficult to appear credible when your fans won’t interact with your blog posts, infographics and other status updates.
Sharing interesting content that gets people to respond is a surefire way to boost your brand credibility.
4. Social proof
Social proof is another great way to get people to trust your company. Social proof is brand credibility that comes from others engaging with your business.
When you have lots of Facebook fans who often like and share your posts with friends, that tells other people that your brand is credible and should be paid attention to.
The concept of social proof is nothing new, but social media platforms let businesses leverage social proof in incredibly powerful ways. These content examples will help push your social proof off the charts.
- Case studies
- Customer testimonials
- Awards and recognition
- Photographs of you with industry thought leaders
- Media mentions
- Published articles you wrote or contributed to
5. Show up and stay consistent
What’s just as bad as a Facebook page that posts content that puts you to sleep? Page managers who don’t update Facebook on a regular basis.
You don’t have to update your page multiple times a day. Just be consistent with your posts by posting at least once a day. This becomes easier if you create a content calendar for your Facebook page so your fans know what to expect. And stick to your calendar!
Too many page managers only update once a week – or they post on random days. This makes it impossible for your audience to anticipate when new content will be published. Posting consistently keeps fans coming back for more.
6. Support, support, support
It’s simple really! Provide outrageous customer support on Facebook. Show people you care about their needs and concerns. Businesses suffer when dissatisfied customers post nothing but angry comments – especially when the comments get ignored.
Ignoring customers shows you don’t care about them – a death knell for brand credibility. When you don’t respond to a dissatisfied customer, they keep coming back with negative feedback. This makes your page look more toxic than it should.
SOURCE: Post Planner
