4 Tips on Avoiding Bad Backlinks

Are you building links for your website? Are you aware of what type of link is valuable? We all know that links form one of the most important factors for ranking but not all the backlinks have the same quality. In fact, they all are different.

For example, links found in the footer, sidebar and navigation are less valuable than those coming from within the content. Also, links from trusted sources gives more value. So you need to aim for links from trusted sites, which reports zero or minimal spam.

Here are 4 tips to consider in your link building strategy which might be harming your website and should be avoided.

1. Avoid low-quality article directory submission

If you are still using the traditional concept of writing all that low-quality content and publishing it to article directory platforms, then stop doing it now. Google won’t give any value to this kind of low-quality content.

Also, there are chances of Google penalising you for the wrong move. So, it is better to avoid spammy directories, where anyone can publish low-quality content and easily grab a dozen of dofollow links.

You also need to avoid the low-quality guest posting options at spammy sites or low-quality sites. It won’t only not generate any kind of benefit for your website but it will also bring your website under Google’s radar for implementing non-genuine ranking practices.

2. Avoid link swapping

If you are participating in link exchanges at large, then you are harming your website. However, if you are linking from your own website, then it is never a problem.

So, if you are doing link exchanges as reciprocal links, or asking link exchange through mail to the owner of another website, then this may penalise to your website.

3. Avoid bulk link buying

If you belong to the category of people who buy links in bulk which promise 5000 backlinks for just $5, then you are doing it wrong again.

4. Avoid paid links that pass PageRank

If you are involved in buying and selling links, you must be aware of the fact that Google will not support these practices and your website will end up getting penalised.

So, to avoid these kind of penalties, you need to include the “<rel=nofollow>” attribute in all your paid links that will save you from Google’s penalties.

Conclusion

Link building is one of the most important factors for a website’s success over the web. Ensure that you are following a procedure that Google does not consider to be offensive. To avoid any kind of penalties, you need to find out what Google considers as an offense. Once you know what they are, you can eliminate these from your link-building strategies and reduce your chances of getting into trouble.

SOURCE: Acodez