How to Make Money From Your Facebook Page

Entrepreneurs, business owners and their employees can spend many hours and resources sharing content and engaging with fans and customers on Facebook. But at some point, you’re bound to wonder: How do I get a return on investment from everything we’ve invested in Facebook? In other words, how do I monetise my Facebook page?

The good news is Facebook has a variety of commerce options for small businesses. Keep in mind that these methods typically involve using a page for businesses, rather than a personal profile on Facebook.

S,o the first step is to make sure you have a Facebook page set up for your business. Then the second step is to share compelling content and engage with customers and the public, in order to attract people to your page. Once you’ve done that, you can turn your attention to monetising your Facebook efforts.

Here are 5 good ways to monetise your Facebook page, in order to start generating ROI.

1. Connect your e-commerce store to your Facebook page

Today’s advanced e-commerce platforms allow you to sell products from your e-commerce store directly on Facebook.

One of the advantages of connecting your e-commerce platform to your Facebook page is that you end up with an integrated store. This means that customers can shop from various places, including on Facebook or by visiting your e-commerce site. Yet, you manage inventory and orders efficiently – all from a single dashboard on the back end.

2. Create a Facebook shop

What if you merely want to sell a handful of items and don’t have an existing e-commerce store? Facebook enables you to set up a shop directly on your Facebook page.

With a few clicks you can upload product photos, videos, descriptions, shipping methods and more. Facebook’s Shop feature even offers the ability to add tax to transactions. (You will need a Stripe account to handle payments.)

A Facebook Shop won’t be robust enough to sell high volumes or many different items. But for businesses wanting to sell a small number of simple items, it’s a fast and easy way to monetise your Facebook page.

3. Use the “Create an Offer” feature

What if you want to promote a single product or service now and then, but don’t want to bring your e-commerce store to Facebook? Good news. Facebook’s got you covered.

Facebook has made it easy to create a promotional offer right on your Facebook page.

Using the “Create an Offer” feature, you can offer discounts, including a per cent off, a dollar amount off, a buy-one get-one offer, free shipping or other freebies. You can also add photos to catch the eye of those seeing your offer in their feeds. Then drive people over to your e-commerce site to buy.

One of the neatest things? You’re not limited to selling via e-commerce. You can also create a promotion for something you sell in your brick-and-mortar store, even including a barcode. Or use Offers to promote your services.

“Create an Offer” is a free feature. But you also might want to consider paying to boost your Offer so that more people view it.

4. Use the “Call-to-Action” button

The “Call-to- Action” button lets you choose several actions for users to take. For example:

• Perhaps you run a media business. If so, you can choose the “Sign Up” button to get people to a place where they can subscribe to your publication. Or simply get them to sign up for your newsletter.
  
  
• Are you a service provider or do you run a restaurant? Then a “Book Now” button (connected to a booking app) may be appropriate.
  
  
• Or use the “Shop Now” button to get people to your store where they can buy.

Couple this button with a compelling cover image that reinforces the action you want people to take and it can be powerful for those who land on your Facebook page.

5. Promote your products with Facebook ads

Last but not least, don’t forget tried-and-true Facebook ads. Facebook ads are inexpensive. Better yet, Facebook offers highly-detailed ad targeting options to reach the exact audience you want to reach. Targetted is way better than spray-and-pray ads.

There are various ways to use ads to get sales. One way is to set up a Facebook update with something you’re selling or set up a special Facebook Offer and then “boost” that.

But you can also set up ad blocks that will appear across Facebook wherever users view their news feed. So for example, you could use ads to get people to visit a page on your website for that special white paper “lead magnet” you offer. Or you can promote your local brick-and-mortar business.

Facebook ads can reach people beyond those who happen to arrive on your Facebbook page, so they are a good way to attract brand new customers. They also reach fans who might not organically see your items in their news feed.

Conclusion

With more than 2.9 billion daily active users, Facebook has a huge audience. Take advantage of that audience by becoming a Facebook monetisation ninja and use social media to book more sales in your business.

SOURCE: Inc Australia