How to Improve Your Page Rank

When it comes to getting your website on the first page of Google, your page rank is a great indicator of how well your page is performing. Your page rank is based on a combination of the quality of your content, your search engine optimisation and your links and viewership.

Improving all of these aspects will lead to an increase in your page rank.

STEP 1: Providing quality content

• Focus on your content

  The most important factor for your page rank is the content on your website. If your content is original and useful, it will draw more visitors than a page with poor content.
  
  

• Update your website regularly with new content

  Websites that stagnate and do not stay current will drop in the ranks. If you’re writing a blog, try to update at least once a week at the minimum.
  
  

• Ensure that your content matches your website description and keywords

  If readers click away from your website after discovering that the content does not match their search, you will get penalised when they leave quickly.

STEP 2: Optimisation

• Optimise your pages

  Your content should be optimised for both keywords and conversational searches. The best way to do this is to make your article titles as close to the popular search query for that topic as possible. Make sure that your content answers the questions of the readers or provides unique insight.
  
  

• Avoid overloading your website with keywords

  Google will recognise this and ding your ranking because of it. Make sure that your website’s meta description is accurate. This is displayed to users when your website shows up on searches. An accurate description will lead to more clicks to your site and less bounces upon landing on your website.
  
  

• Utilise backlinks

  When search engines see that visitors are coming to your website from other sites, your page rank will increase. The more reputable the website the viewer originated from, the more impact this will have on your rank.
  
  You can add backlinks by commenting on other blogs and adding a link to your website when you sign off. Or you can provide content for other websites and then link back to your website via your credit.

STEP 3: Other important promotions

• Create and submit your sitemap

  A sitemap is a text file that lays out the pages of your website. It makes it easier for the Google bots to find all of the links and content on your website, as well as determine their importance.
  
  

• Translate your website

  If you can afford to hire translators or have a community willing to do the translation work, you can significantly increase your audience by making your pages available in other languages. This increase in traffic will help to increase your page rank.
  
  

• Create an RSS feed

  An RSS feed will help bring in new readers to your website, as well as retain existing ones. This will show consistent traffic, which will in turn positively affect your rank.

STEP 4: Sharing

• Capitalise on social networks

  Social networks are a great way to spread backlinks among a large number of viewers. Viewers will link your website for you if your content proves valuable. This will in turn increase your traffic, which will lead to an increase in your rank.
  
  

• Creating a compelling link to your website is incredibly important for social networks

  The reader needs to be intrigued enough to follow the link and it needs to stand out from the deluge of news on their feed.
  
  

• Become more shareable by providing your visitors a couple of easy ways to share your content would be a good start

  For this, your set tweets should be below 120 characters so that it is easy for others to retweet. Also, try writing a great hook over the Facebook link, share along with adding up your own commentary. The content in which you share over your different social media platforms should be of good quality and worth reading.

SOURCE: wikiHow