6 Tips for Creating a Winning Facebook Page

It’s high time that you learnt how to reap the benefits of Facebook. The good news is that creating and maintaining a winning Facebook page is not nearly as difficult as you might imagine.

By following this simple 6 step guide, you can attract more leads and develop deeper relationships with your customers than ever before.

1. Fill in the blanks

The first step in creating your business Facebook account involves completely filling in all of the requested data fields. The more information you are able to provide to your consumer base, the more likely you’ll be to receive their business.

In addition to this, a properly completed profile simply looks more professional.

2. Cover your personality

You can’t judge a book by its cover, but you can judge a Facebook page by one. Without a cover picture, your Facebook account will look naked, unappealing and unprofessional.

Although a company profile picture is a representation of your business side (typically a professional logo), your cover photo is a way for you to express the personality of your company. A good cover picture should by eye-catching and a strong representation of what your business stands for.

3. Update and bait

The only way to gain business opportunities from your business Facebook page is to engage your customers through frequent updates. But don’t just update your status with fluff. The key is to post often, to post at regular intervals and to post high-quality information.

It’s also smart to use your updates to “bait” your customers into communicating with you, sharing their thoughts, sharing your page and liking your posts.

4. Keep tabs on your guests

Don’t ignore the various tabs you can utilise to make your business Facebook page even better. Standard tabs include your page’s photos, how many people “like” you, where you are on the map, etc. But did you know that you can create your own? This is what makes you stand apart from the crowd.

By customising your page’s tabs, you can prompt your customers to dive deeper into the world of your business, becoming more interested and more likely to make some type of buying decision.

5. Holler back!

If you want your Facebook followers to keep talking to you, you’ve got to talk back. If a customer leaves a comment raving about your business, take the time to thank them. If a client has a suggestion, acknowledge it and consider implementing a change to your business. And when your page’s visitors ask you a question, make sure you answer.

6. Listen carefully

The last step involves “listening” to your audience’s responses to your Facebook page through careful observation and web analytics. By observing certain trends, you can see what’s working and what’s not, so you can better invest your time in profitable posts and activities.

Taking your Facebook page from “zero” to “hero” doesn’t have to be a challenge. By following these 6 steps, you’ll find yourself on the fast track to social media success.

SOURCE: Business2Community