5 Ways to Get New Traffic to Old Blog Posts
Blog posts might seem like they have a short shelf life, as they’re only on the front page for a short time. While regularly adding new content to your blog is very important, you can still drive traffic to your old blog posts for a long time with minimal effort.
Here are 5 ways to get new traffic to an old blog post you thought had seen its day.
1. Update and optimise your old blog posts
Update older posts with new content, or better still, make some changes. It is likely that you have gained more knowledge about the subject. You can rewrite your post by using better phrases, adding keywords and tagging relevant images. Search engines could send plenty of traffic to content deemed highly relevant to your subject matter.
2. Outside links
Linking to your content from other websites can help drive traffic not just when the outside piece is published but on a frequent basis in some cases.
Consider linking to it from social media, from other pieces you write elsewhere, from YouTube videos, from press releases, from guest posts that you place on other high traffic blogs, from forum posts, and so on.
If you have a regular email newsletter, consider adding links to older posts in these messages as well.
3. Interlink your posts
As you post new content on your blog, take the opportunity to link to an older post. So instead of writing all new content, it is much better to build backlinks to your older posts.
Choose good anchor text and surrounding text and this could compel readers of new content to click through to older content to get more information on a given subject matter. Interlinking your older posts can help you get fresh traffic to these posts and help them get a high rank in the search engine.
4. Related posts
You can add related posts to the bottom of each post. This can give your visitors old and the new reference and the necessary information about a specific content.
Also, add a menu bar or column that includes links to older/archived articles. This includes using sitemaps, archives and tag clouds.
5. Social media
Social media is the best platform that can help you generate traffic to your old blog posts. Pulling old posts from your archives can be a good way to keep information flowing in your social media accounts. People these days love to interact with one another and share valuable information by making use of social media sites. If the followers like your posts, then they can share your old posts on their friend’s wall.
Overall, plenty of fresh content will help you maximise your success in blogging but don’t be afraid to count on your older content too, as it could be a continuous source of traffic and success for you, as well.
Also, don’t forget to study your analytics and traffic reports to see where the most traffic comes in and use that information to help you fuel your future blogging post.
