Social Media Mistakes Made by Small Businesses

If you’re a small business owner, then little mistakes and simple omissions while using social media can really handicap your efforts.

Here are a few common mistakes and how to fix them.

1. Link to your website

So many small businesses have great content on their Facebook and other social media pages. However, finding a link to view a company’s website is often like finding a needle in a haystack.

Make it super easy for people who are interested in checking out more about what you do and what services you provide to find your website.

2. Focus on a few social media channels

A lot of small business owners think they need to be active on every social media channel. But in reality, it’s far more valuable to focus on one or two and use them really well.

3. Emails are still valuable

Email is the oldest online social network and the easiest way to connect with your customers one on one. There is a high likelihood that it reaches their inbox and customers who get your emails are much more likely to share your updates across other channels like X and Facebook, as well.

4. Don’t ignore YouTube

Don’t forget YouTube in your social media strategy. Make videos that show your expertise in your field or funny commercials for your business.

Since web browsers allow users to search specifically for videos, not having a video presence means missing out on potential customers from organic search traffic, as well.

5. Keep original content flowing

Content is king, but only if it’s original content that demonstrates your value proposition. Often this is viewed as a resource drain for small businesses. This is most notably accomplished by simple inclusions of website links that provide SEO juice. The industry standard for internet companies is 40 per cent traffic from SEO and 20 per cent traffic from social.

6. Maintain a personal blog

Having a personal blog is very important. It makes the business more human and tangible.

7. Don’t forget Facebook targetting

Small businesses forget to utilise the targetting option on their Facebook pages. With this tool, certain posts only reach a certain demographic to strengthen the appeal in one without turning off another. So make sure you don’t forget to use it!