5 Tips for a Successful Business Logo Design

Designing a new business logo can be a confusing process for business owners. There are many options to consider: colours, font selection, images, size, shape, etc.

Here are 5 tips to make your business logo design successful.

1. Simplicity

Keep it simple. That’s pretty solid advice for a lot of things, including business logo design. If you’re looking to capture the attention of potential customers and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favours.

Some of the most successful logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.

2. Originality

The last thing you want from a business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original.

Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, consider the colour, shape, symbolism and flow of your design.

3. Memorability

These days, the average consumer is flooded with commercial messages. Everything from TV ads and roadside billboards to web banners and pop-up ads on game apps seems to be screaming at us with a sales message.

Eventually, amid the high volume of commercial communication, all but the most memorable messages become noise that the brain learns to filter out.

So how do you ensure that your logo gets through that mental filter? Choosing a design that’s bold enough to be both memorable and instantly recognisable is one key to success.

4. Clarity

When selecting a business logo, know your customer audience – both who they are and what they expect from you. Ask yourself what your logo says about your business. Does it emphasise power, tradition, speed, flexibility, health, fun or connectivity? Any of these attributes (and many others) can be the central message of an effective design.

5. Brandability

A logo is your business’ public face, so it must be easily transferable to any medium that bears your brand – whether it’s a fleet of trucks, packaging, web ads, social media or all of these.

An effective logo is easily recognisable at a glance, both in colour and in black and white, and in any size. A good logo works as both a highway billboard and an avatar. If your logo relies on fine print, you have a problem.

Conclusion

In order to create a successful business logo, be sure to keep it simple, make it original, memorable and clear and ensure it’s recognisable across various marketing mediums.

SOURCE: 99 Designs