What Makes a Great Blog Post
So what does make a great blog post? Well a post’s structure is important to get people to read your blog and making it more popular. Having something interesting to say is equally important as well. However, if a blog post is poorly constructed, people may not be compelled to read past the first sentence.
Here are a few pointers to incorporate into your blog post structure right away.
Make your introduction matter
Write an introduction so it immediately hooks a reader and causes an emotional reaction. The internet is filled with blogs from thousands of niches, written by extremely talented authors.
What is it about your content that makes readers want to follow what you’re doing rather than looking elsewhere? Strong introductions can answer that question and show that time browsing your blog is well spent. So make sure your readers’ time is well rewarded!
Format the post to be easy on the eyes
Ensure your blog post layouts include things like subheadings, bullets and numbered lists to make it easier for people to skim the words and digest them easily.
Using these formats can keep you on track by helping you drive each point home, instead of being tempted to revisit concepts you’ve already covered earlier in the post. Overall, it will make you a better blogger.
It can often be hard to tell if your paragraphs are the proper length. It’s best to break an extremely lengthy paragraph into two. As a general blogging rule, try to keep each paragraph no longer than about 4-6 sentences. Otherwise, the giant blocks of text created by longer paragraphs could make readers steer clear before they have a chance to get absorbed in a post.
Conclusion: Make readers ponder and act
Your conclusion should round out the rest of the post, but it doesn’t necessarily have to repeat everything you’ve already mentioned.
As an alternative, think about capping off a post with an open-ended question or a call-to -action that encourages readers to try something you’ve talked about within the content.
You can also use the last sentences to offer a preview of what’s to come in the days or weeks ahead. When you end in a way that sparks considerations in the minds of your readers, they’re more likely to visit again later.
SOURCE: Learn how to blog
