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How to Hack Instagram’s Algorithm

If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in mysterious ways. But once you understand how the elusive algorithm actually works, you can tailor your content strategy to work alongside it.

These are the 4 key factors that influence the Instagram algorithm for feed posts.

  1. Information about the post
    Is it a photo or a video? When was it posted? How many likes does it have?

  2. Information about the poster
    How interesting are they to you? Are they your friend? How often do people engage with their content?

  3. Your activity
    Do you tend to watch a lot of videos? What type of content do you typically engage with?

  4. Your interaction history
    Do you typically like or comment on the poster’s posts?

Based on this information, Instagram’s algorithm calculates how likely someone is to interact with a post, known as a score of interest, which ultimately determines the order in which posts are displayed in their feed.

But that’s not all. They also take into consideration the likelihood of 5 important interactions. These key interactions help the algorithm determine feed ranking.

  1. Like
    How likely are you to like the post?

  2. Time spent
    Are you going to spend time on the post?

  3. Comment
    How likely are you to comment on the post?

  4. Save
    How likely are you to save the post?

  5. Tap on profile
    How likely are you to tap on the profile after seeing the post?

The takeaway? If you create content that your community is likely to engage with, your posts will continue to be prioritised in their feeds.

TIP:

Use analytics to see what content works or doesn’t work and how your community is engaging with your posts over time.

What engagements are most important to the Instagram algorithm?

Engagement is key, especially when it comes to the Instagram algorithm. But what are the most important metrics of engagement?

Instagram considers how likely you are to comment, like, save or tap on a profile. Keeping this in mind, as you plan your content and captions, ask yourself these questions:

  • Is this post likely to be liked or commented on?

  • Is this a post someone would save and come back to?

  • Does this post include a call-to-action (i.e. “Head to the link in the bio”) that will prompt someone to tap on your profile?

Creating content that will encourage this type of engagement can help you “hack” the Instagram algorithm for your benefit. It could also be worthwhile to optimise your content for shares. If people are sharing your content, it’ll reach even more eyes and increase engagement.

TIP:

Audit your followers and remove any who are inactive or bots. Why? If a large percentage of your followers are inactive, they will impact your engagement rate, which could be detrimental to your account’s algorithmic ranking.

SOURCE: Later

How to Hack Instagram’s Algorithm

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