How to Create a Website That Maximises Your Brand Identity

When you create a website, you need to make sure that the colours, the text, the images, the navigation and everything else is geared towards optimised representation of your brand. Your business website is the core of your online branding, so it needs to be in sync with your brand identity.

Here are few helpful tips for creating a website that shows the uniqueness of your business and maximises your brand identity.

Optimised content

If you want your brand to stand out as awesome and substantial, then you need high-quality content to show it. Eye-catching photos, compelling information and anything else original and credible are considered high-quality content.

You want to show your brand’s relevancy to the lifestyle of your target audience and how your brand fulfills their needs. Engage your target audience on your website and give them something of value, get them coming back for more. Update your website with images and text that are optimised for your market.

Prime content is also greatly appreciated by search engines. The more users spend time on your business website, bookmark it and recommend it to others, the more your website’s search engine ranking climbs up and the easier it will be to discovered.

Logo design

There’s no overstating the importance of a great logo for branding, and hence for good website design. A strong logo can lead your entire branding strategy. It needs to be the visual synonym of your company’s name, so make sure you also position it in a prominent place on your website, and that it appears on all pages.

Call-to-action

This term refers to giving customers a sense of urgency to interact and complete tasks on your website. Maybe you are selling a product or want users to download an app. You need to create large and clear text messages like “View our Catalogue”, “Download Now!” or “Enter to Win”, so users understand how to engage with your website and catch the full experience of your brand.

When you create a website, think about your “call-to-action” as a crucial element in the user experience. To draw attention to your call-to-action (aka CTA), leave some blank space around it, don’t clutter it with other text and emphasise it with colours so that visitor won’t miss it.

Colours and fonts

Make sure that fonts and colours on your website complement your brand. For example, if you are in the gardening business you should opt for a relaxing green or bright flowery colours, and combine them with earthy tones and a clean, simple font. Or if you sell surfing gear, you would like the colours and fonts of your website to reflect the spirit of your products as something a bit wild and grungy.

SOURCE: Wix