Common Mistakes to Avoid on Your Facebook Page
Many mistakes businesses make on Facebook are entirely preventable. To help you avoid these pitfalls and operate your Facebook business page smoothly, here are the most common errors businesses make on their Facebook page.
Ιf you want to market your business successfully, cease making these Facebook mistakes.
1. Using Facebook posts as pitches
Posting messages on your Facebook page that are sales pitches is a big no-no. The Facebook wall is not a megaphone, thus it’s a mistake to treat it as a promotional ticker.
People certainly don’t want their walls filled with advertising. You need to create content that is relevant to what people want and need. So your content strategy should be interactive, engaging and add value to the community.
2. Disabling comments from your wall
Disabling your wall, so that users cannot post on it, for fear of negative comments is not recommended. If you want to be on social media, you have to be “social” and leave your wall open for people to post comments, ask questions and provide feedback, whether is positive or negative.
3. Ignoring comments on your page
It’s important to interact with your customers on your Facebook page and not ignore their comments. Ignoring them shows that you and your business do not care. To avoid ignoring your customers, make sure your desired publishing options are turned on for your page.
Don’t be surprised when customers use social media platform to ask questions, make suggestions or air complaints. And certainly don’t make the mistake of not responding or blocking anything remotely negative. You can’t stop negative comments from happening. In fact, address them on your page in a respectful manner. This will allow your audience to see how you can resolve issues and it shows you are concerned about their happiness. This is your chance to turn an unhappy customer into a happy one, by handling negative feedback well.
4. Posting too often
It’s important to post regularly to keep your audience engaged and show them you’re present and listening to them. However, you do not want overwhelm them with tons and tons of posts. Make sure to focus on quality, rather than quantity.
5. Treating your page like your profile
People often make this mistake, but it’s important to know Facebook profiles are for regular users, whereas Facebook pages are for businesses. Posting about your business from your personal account may also look unprofessional.
Your Facebook business page is a place to advertise your brand and help your customers learn more about your business. So don’t forget to complete your page info profile. Make sure to include all the information your visitors need, such as your hours, phone number, website URL and all other relevant business information. Don’t make your visitors hunt for this information, because they won’t.
6. Lack of multimedia
Do not fear multimedia but embrace it on your Facebook page. Multimedia content, such as photos and video, help capture your audiences’ attention, provides a reason to share and keeps bringing them back for more.
Also include gifs and animated stories on your Facebook page. Make sure to create posts around engagement and not just posts promoting your brand or products. For example, publish posts which will spark a conversation, such as a poll or asking a question.
7. Rushing your posts
Rather than rushing to create a post in 5 minutes or less, plan a strategy of managing and maintaining your Facebook page, from thinking about the page’s look, who updates the content and what should and shouldn’t be shared on Facebook.
Also, testing the length of your posts is the best way to gauge what your audience likes. The optimal length of Facebook posts vary from business to business. While it’s important to experiment and see what your audience responds to best, there is some solid evidence that shorter posts generate the highest engagement. In fact, posts with about 40 characters in length receive more engagement than longer posts.
Last but not least, don’t post images of just any size. Pixelated, cluttered or difficult-to-read visuals will not only frustrate users, but will also give you a bad reputation.
8. Having multiple Facebook accounts
It’s not a good idea to have multiple Facebook accounts for your business, as this will be hard to maintain. It may also look suspicious to customers. If you want certain posts to be targeted to certain audiences, Facebook has targeting options. This will allow you to post tailored content, which will only be shown to a certain segment of your audience.
9. Posting from the wrong account
This is an easy, common mistake as most people have both their Facebook personal and business accounts linked to all their devices. You wouldn’t want to respond to comments from your personal account when you meant to respond from your business account or vice versa. Make sure you are double checking and posting to the correct account.
10. Posting click-bait
Don’t post click-bait headlines that don’t deliver on your promises. Do not false advertise, post clear headlines and informative blogs in order to gain your customers’ trust.
11. Forgetting to include a call-to-action
Your Facebook page can help you capture lots of leads. However, if you don’t include a call-to-action in your posts, you’ll miss out on this opportunity. One example of a call-to-action, is a link to a form where you can capture a visitor’s email address.
12. Forgetting to use hashtags
Using hashtags is a handy way to get discovered, as people can search Facebook using them. If they search for a hashtag you included in a post, then your post will appear in their search results. But be careful of using too many hashtags. It’s been shown that using more than two per post can significantly lower engagement.
