Tips for Improving Your Email Marketing

Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore.

You cannot afford to ignore unsubscribe rate. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing, you have some work to do.

Here are a few factors that could improve your email marketing strategy.

Timing

Is your email sent at an optimal time of day and is your messaging timely? An email marketing survey found that late nights and weekends are excellent times for email marketing. There’s less competition, so open rates are higher (as are CTR and revenue per email) for the night owl crowd.

Personalisation

You have a lot of data about each of your customers. Consider clustering your email list into several different groups, based on shopping habits, location or interests, to make your messaging more relevant.

Purpose

Is there a call-to-action? Is the consumer being engaged? What’s the purpose of your email?

Subject line

You don’t want to tell the whole story, or else readers won’t need to click. And even though you might be excited about the email’s contents, an all-caps subject line with multiple exclamation points is a surefire ticket to the spam folder.

Mobile optimisation

Nearly half of emails are read on mobile devices. So if your emails can’t be read on mobile devices, you risk losing the consumer. 30% of consumers will unsubscribe, if an email doesn’t render properly.

Exit surveys

A simple exit survey can help your business glean insights into why consumers are leaving, which you can use to inform your strategy moving forward. It helps to offer multiple choice buttons (“Too many emails”, “No longer need your service”, “Information isn’t useful”, etc.) along with an optional field where consumers can leave their feedback.

SOURCE: Mashable