5 Ideas on What to Post When You’re in a Content Rut

To help spark some creativity, here are 5 strategies for what to post on Instagram when you’re fresh out of ideas.

Idea #1: Share a before & after

The before & after content strategy works really well because it usually won’t take a ton of time to capture this content. Plus people love a strong visual story and this always delivers.

Idea #2: Share highlights from your community

Sharing highlights from your audience can create a sense of togetherness and community. For example, showcasing customers using your products, highlighting success stories or hosting an “Ask Me Anything” by using the question sticker box on your Stories.

Idea #3: Repurpose your content

Before trying to create something new, take a moment to see if you can give new life to something you’ve already created. For example, take a screenshot of your tweet on X and turn it into a post. Or download a TikTok video that performed well and remove the watermark (you can use snaptik.app) then publish it on Reels.

Idea #4: Share behind-the-scenes content

Behind-the-scenes content can be much more interesting to your audience and will also showcase a bit of humanity.

Idea #5: Mini vlog/day-in-the-life

People love to watch other peoples’ routines and get inspired for their own. Take people along in your day by filming short clips of moments in your day to give your audience a sneak peek into what a day in your life looks like.

SOURCE: Later