5 Reasons People Unlike Your Facebook Page

There’s nothing more exciting for a Facebook page owner than seeing their Facebook followers’ numbers going up.

But what happens when people start unfollowing your page? Was it something you said? Was one of your posts or comments offensive? Did your followers switch to a competitor’s page?

These are questions Facebook page owners ask themselves when they see their like counts dropping. Here are 5 reasons people unlike Facebook pages.

1. Constantly self promoting

It’s your page so you should be able to constantly SELL, SELL, SELL, right? WRONG!

Be aware that “push marketing” no longer works. What is push marketing? It’s when every single post is a marketing pitch pushing advertisements on an audience, interrupting them and soliciting them to visit their website and buy their products. No matter how great these products may be, no one wants to get sold to over and over again, day after day.

This is why “pull marketing” is a much better strategy. In pull marketing, you’re still generating leads but you’re doing it in a generous, informative, non-used-car-salesman way. By providing your followers with quality information and not constantly giving them a sales pitch, you’re building a relationship.

Make sure to follow the 70/20/10 rule:

• 70% of your posts should be informative and most of those should be your own blog posts, images, etc.
  
  
• 20% of your posts should be shares of other people’s posts, blogs, images or videos.
  
  
• 10% of your posts can be promotional. At this point you’ve earned it, so feel free to make the sales pitch.

Note:

It’s important to be conscious of how much content from other people you’re intentionally sharing on your Facebook page. Not only does it show your audience you’re not a walled garden of your own content, it also motivates the people who’s stuff you’re sharing to share your stuff and return the favour.

2. Overposting

No one likes a chatterbox, especially when it comes to  Facebook. If people log in Facebook and all they see are 37 posts from your page, you WILL get hidden, or even worse: unliked.

So how much is too much? Well, there is no “golden rule” and “magic” number of posts per page you should follow. Every page is unique and should decide what’s best for their particular audience. However, avoid posting back to back posts within a few minutes of one another. Also do not post more than 6-7 times per day on Facebook.

3. Not posting enough

On the one hand, overposting can make you lose followers. But on the other hand, not posting enough can also cause people to unlike your page. Why? People don’t want to be connected to dead pages or to pages they don’t have a good working relationship with.

So, if you’re serious about your business’ social media presence, you’ll adopt a posting plan that involves daily posts by posting at least once a day.

4. You’re sort of annoying

Do you vent your problems and frustrations constantly on your Facebook page and post in an arrogant and rude way when responding to comments or messages? Then you might be annoying!

Sure, you consider yourself an expert in your niche. But you don’t have to talk down to people on your page. Remember, everyone is watching and they will take note when you’re rude to someone. And they usually won’t tell you. They will just unlike your page.

Or maybe you’re constantly calling out competitors in your posts by pointing out their mistakes or criticising them. No one likes this kind of behaviour.

Although overly negative posts might get a reaction from certain people, most people will just hide you or unlike your page and move on. So be nice!

5. Posting unrelated things to your page

We all love a good laugh and chuckle. But if your business’ Facebook strategy is posting memes 12 times a day, you’re probably just annoying people. So stop it!

Yes, photos do tend to get the most likes, comments and shares. But is it really helping to establish your business as an expert in your field? Probably not. It may show your company has personality, but it shouldn’t be every single post.

Eventually, your followers will realise you aren’t serious about your business and will unlike your page and find another business that’s serious about their industry and about offering value.

People probably liked your page because they had interest in your brand or product. So polluting their news feed with too much garbage will just cause your Like count to go down rapidly.

SOURCE: Post Planner