Why You Should Automate Your Facebook Posts
Do you find yourself spending too much time throughout the day creating and publishing Facebook posts? Then you definitely need to start automating your posts.
Business owners who automate social media posts save more than 6 hours per week and have more time and likes to show for it. Hence, automation MUST be a part of your social media strategy.
But before you start automating, you should take a moment to consider why you’re marketing on Facebook in the first place. Think about your goals. You probably want to:
- Get more likes on your page
- Deliver quality content to followers
- Maintain engagement with customers and followers
- Drive traffic to your blog or website
- Monitor the public use of keywords
You won’t accomplish any of these goals by simply “setting it and forgetting it”. That’s because most of these goals require continuous creativity, adaptation and adjustment. They require you to be human!
So when SHOULD you automate on Facebook?
Some tasks on Facebook require that you do them manually, as a human being. Other tasks can be effectively automated. For example:
- Scheduling posts to decrease the time you have to be on Facebook
- Scheduling recurring posts
- Sharing your blog posts
- Sharing and resharing an event multiple times leading up to the event
- Running and sharing a Facebook contest on your page at different times so all followers can participate
- Spreading out your posts so you don’t flood your followers with tons of updates at once
So as a page owner, there’s no reason NOT to automate your posts. Doing so will free up your time and help you be more organised than you’d be if you were posting whenever you felt like it — or whenever you happen to be on your page.
What NOT to automate on Facebook?
These are some things you should never automate. Things such as:
- Friending or following of pages or people
- Commenting on posts using some 3rd party apps (and everyone knows it’s fake!)
- Autoposting blog articles from 3rd party sources (what if they post something you disagree with or find offensive?)
- Cross-posting from Facebook to Instagram to X or any other combination (content on one site doesn’t always work on another)
SOURCE: Post Planner
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