5 Best Tips to Land More Design Projects

Web and graphic designing is just like any other business out there; clients are everything. In order to be successful in this line of business, not only must you maintain a good relationship with existing clients for potential recurring projects in future, but you’ll also need to expand your network of contacts for more projects and business opportunities.

Here are 5 best tips to follow as a freelancer to get more clients and land more design projects, or at least to keep those you currently have.

1. Never cease improving your skill set

There is no way that you can nail a deal or keep your existing clients if you are not good in what you do. Or worse, when your client is more updated with the latest versions than you are.

If you feel that you need to brush up or pick up a new skill to impress your client, by all means go for it!

Fortunately, when it comes to picking up a new skill set or getting more information and updates, the internet is all you need. Information, tutorials and resources are everywhere and they are pretty much free!

2. Give your work more exposure

You certainly need to share more about your craft to the rest of the world. On your blog, you can talk about all the good things that people stand to benefit if they come to you for your design services.

If you have been in the market for some time now and have gathered yourself a solid clientele base, leverage on that to bring credibility to your work. Ensure that you have given each of your past client 100% in their projects and they may even be able to put in a good word for you.

3. Advertise your services

There are so many avenues ranging from free to paid ones, through which you can advertise your services to get the message across to desired clients, starting with blog advertising.

4. Know and understand your clients

The best thing you can give to your clients is by understanding them well.  Your clients also need to know and understand you well, so that they may know what to expect from you.

Get involved in things that will allow you to interact with your clients more. One way is by starting a Facebook page. You can also have your clients follow you on Instagram. This way, they will be able to post whatever they have on their minds and you will respond to them quickly.

You may also make calls to your clients, not just when you want more business from them, but to also know just how they are doing. For example, you may ask them if they like the website that you have designed for them and see if they want anything modified.

You may also solicit their views about your services and use this feedback to improve on your designs or approach.

5. Maintain professionalism

Even when you are relating to your clients on a personal level, always make sure that you maintain a professional relationship. Being friendly with your clients doesn’t mean that you can throw professionalism out the window.

In everything you do, like blog posting, advertising or just introducing your services, be as professional as possible. This will help you to maintain a good image to your clients. Otherwise, you will find it difficult to relate to your clients when they realise that you are not that professional.

Conclusion

The secret to landing more work has always been the quality of your products and your service. If you keep your clients happy, give them what they expected and at times exceeding their expectations, they will keep bringing businesses back to you. Remember, that all it takes is one single slip up to cause damage to your reputation and thus, your business.

SOURCE: Hongkiat