5 Small Business Marketing Priorities

So what should your marketing priorites be for your small business? These 5 tips should help you reach your marketing goal.

1. Make use of big data

Big data isn’t a new concept for marketers. For years, businesses around the world have been collecting and storing massive amounts of data.

Making use of this information is key for small businesses. Marketers need to easily mine data, quickly learn from the numbers and then take measurable action to improve on performance. Make sure that all of your business decisions are fuelled by accurate data.

2. Overhaul your brand

Reflect on your business and making improvements. It might be time for change and a fresh new look. Refresh your logo design, create an eye-catching website or even revamp the style of your marketing collateral. Rebranding doesn’t have to be expensive. It does, however, need to be planned, considered and well executed.

If your business has changed, expanded or the market has diversified, it’s worth considering a rebrand to get an edge on your competitors.

3. Go mobile

It’s never been more important to focus on the mobile experience. Did you know that 9 out of 10 smartphone searches end in a desired call to action?

Every small business needs to invest in creating a responsive website. Small businesses can no longer ignore the shift from laptops to handheld mobile devices. Make sure that your website is mobile friendly, as soon as possible.

4. Content marketing matters

Buyers are no longer persuaded by advertising alone. Traditional marketing channels are becoming less and less effective. Marketers must now give consumers what they want, i.e. useful and relevant information that adds value, rather than just selling alone.

The content you produce should be conversational and build relationships. It should be informative, newsworthy, compelling and build your credibility. Content marketing is a long-term investment. Remember, that unlike traditional marketing channels, content marketing will continue to perform long after the initial spend. So make sure that your business invests in a targetted, well-structured content marketing strategy.

5. Develop an effective email marketing program

Although it’s often underrated, email is still one of the most cost-effective marketing channels. You should be making the most of it by using lead generation techniques to acquire sales leads. Then, you should nurture these leads through highly targetted lifecycle campaigns. Testing is key. You should be continually trying new email creative and edgy subject lines to find out what converts best.

SOURCE: 99 Designs