How to Create a Great Contact Page
Contact pages are often the last thing website owners pay attention to. Well that’s too bad considering that contact pages are where website visitors, i.e. potential clients and partners, can get in touch with you.
So what elements should you include on your website’s contact page to optimise it for better conversion rates? There are 3 basic rules you should keep in mind.
- The role of a good contact page is to leverage clients’ initial interest in your business into real communication with you. Make it as easy as possible for clients to connect with you and give them different options to connect with you.
- Your contact page should reaffirm and reward visitors’ choice of contacting you. This means that your contact page must project credibility.
- Your contact page should be consistent with the rest of your branding. If you website has a creative design, make sure that your contact page has a small creative element to it too.
Here’s a list of elements that can power up your website’s contact page. Remember, there’s no “one design fits all” here. You know your target audience best, so be selective and choose wisely.
Physical address
Adding an actual address is not only vital for communication. A physical address shows clients that you are deeply rooted in the “offline” world and helps you build credibility. If you don’t have an offline office, consider using a virtual office or renting a mailbox.
Google Map
If your business has a physical location, a Google Map is definitely an important feature to have on your contact page.
Telephone number
Choose a prominent location for your phone number, especially on your mobile site where people expect to call your directly by clicking a button.
Contact form
Giving your audience the option to contact you directly from your website is a must. Some people find it the easiest, fastest and most accessible form of communication.
Email address
Some people prefer a communication method that leaves a paper trail. Adding your email address will give them the option to communicate with you at their own pace. Make sure you’re using an email address that adds credibility to your business – a business email address is best.
Social media links
Many people today consider Facebook and other social platforms as their second home. Prepare to greet them by connecting your social media channels to your website.
Personal touch
Reward your clients for browsing to your contact page. Show them you care by adding a brief and inviting message or a cute image. These can help create a sense of familiarity and instant rapport between you and your clients
SOURCE: Wix
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