8 Ways to Power Up Your Facebook Presence

You have most likely spent a considerable amount of time and money building your brand’s Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.

Facebook fans are a loyal group that consistently like, comment and share their favourite pages’ content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximise your social media marketing efforts.

1. Be consistent

Posting on a regular basis is imperative for Facebook pages. You need to stay in front of your audience to be put into the newsfeed. Check your Facebook page insights to see what times and days are most popular for your page.

2. Stay on brand

You should have a brand strategy and voice in place prior to publishing on social media. Determine the topics that you’ll share and stick to them. It’s ok to stay timely and mention holidays and special events but staying on brand with your text, brand voice and content are important. People should know what to expect when they visit your Facebook page and be surprised by your content but not in a “yikes, look away” kind of way.

3. Visually interesting

Mix up your content with photos, posts with links and videos. A brand page should have a certain overall design but also provide variety in the types of content that you share.

4. Be relevant

While it might be tempting to post only content about you and your company, you need to stay relevant in the eyes of your friends on Facebook. Create interesting posts about the seasons, sports events or even holidays. Of course, you need to be aware of your brand message and make sure that your content isn’t too politically charged or religious based, unless that fits what your overall message is.

5. Custom graphics

Using the proper size images on Facebook is important so you get great visibility in the newsfeed and on mobile devices. If you have your Instagram photos feed in as square images or use other sizes, they look okay on the Facebook page but are different sizes in the newsfeed or on mobile. Embedded links pull through images and they look good on the Facebook page but are smaller on mobile devices.

Adding branding to your graphics in the form of your logo, website URL or phone number is important for helping people find you. Your image will hopefully be shared off your Facebook page and this will help more people find your Facebook page and business on the web. You can even add a call to action on the photo such as Questions? Call as at 1-800-Best-Tip or email us at info@bestitp.com for more information.

6. Facebook ads

If you are doing a product launch or sharing something important, you might want to consider a Facebook ad or sponsored post to get more views and likes for your post.

On Facebook, users are there to check in on their social lives, which means that the element of disruption comes into play. Your ads now need to be louder and grab the attention of a user so they stop doing what they had initially set out to do on Facebook, and change their course of action to pay attention to your ad. And for Facebook advertisers, that’s a big challenge. That’s why it’s even more important to keep those best practices of relevance, calls-to-action and value proposition in mind, in addition to the distraction factor, when creating Facebook ads.

7. Experiment with your Facebook content

• Mix up your posting times to test your audience
  
  
• Stay relevant to the topic of your page so you don’t confuse people
  
  
• Add variety to your posts
  
  
• Be interesting or forget about posting at all
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• Post consistently and space your posts apart so you don’t clog your fans newsfeed
  
  
• Use Facebook Insights to see what content works well and do more of that

8. Keep it fresh

Change your Facebook cover monthly or when you have events. Using the same image for too long is stale and boring for people who visit your page.

SOURCE: Canva