6 Ways to Revive Your Sputtering Facebook Page

Looking for fresh ideas to revamp your Facebook page? Do you feel like you’ve done all you can? Are you following Facebook best practices and deploying a consistent content strategy, but there’s something’s still missing? Is fan engagement on your page strong, but you’re looking for something different to spice things up?

If you answered “yes” to any of these, then you’ve come to the right place! Here are 6 freshideas to help revamp your sputtering Facebook page.

1. Change your cover photo

Do you know what time it is? Time for a new cover photo! When was the last time you changed your Facebook cover photo? The prominent image is the largest piece of real estate on Facebook and it’s the first thing people notice when they visit your page.

Changing your cover photo gives your Facebook page a whole new look. Use new cover photos to:

• Promote holidays and seasonal events
  
  
• Advertise specials and promotions
  
  
• Showcase customer testimonials
  
  
• Praise your fans
  
  
• Display new products or services

2. Host a Facebook contest or giveaway

Facebook contests and giveaways are great ways to show appreciation for fans and find new ones. Contests also work well for getting followers to re-engage with your page.

3. Recognise your fans

Recognising your followers and asking them to interact with your page also helps boost engagement and build relationships with fans. Ask fans to share photos of themselves using your product in exchange for a prize. Share the photos on your page to show other Facebook users that your page is active and lots of people are interested in your company. And it’s easy to give fans a shout-out on your page. Post a picture of them, or even better, change your cover photo to showcase your community. It will build brand loyalty while humanising your company at the same time.

4. Post a variety of content

If you’re having trouble getting your fans to interact with your Facebook page, it’s probably time to take a long, hard look at your content. Are you posting inspiring quotes, engaging questions, fill-in-the-blank posts and beautiful photos? Those work great for boosting engagement.

These tips could help jump start your Facebook page:

• Humour
• Memes
• Behind-the-scenes shots
• Personal posts
• Videos

5. Ask for suggestions

Ask your fans for suggestions about what they would like to see on your Facebook page. Businesses often seek feedback from fans when making decisions about:

• New logos
• New web design
• Book covers
• Book titles

This helps get fans to post comments on your Facebook page. After all, everyone wants to share their opinion!

6. Use analytics

When was the last time you clicked the analytics button on your page and viewed what worked and what didn’t with your Facebook audience? Data from your analytics will open your eyes to what you should post on your Facebook page. It’s a ripe platform for finding fresh Facebook ideas for your page revamp.

SOURCE: Post Planner