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Buy Facebook Likes or Grow Organically?

Is it right to buy Facebook likes to build your Facebook page?

Buying likes from one of those spammy sites that offer 1000 likes for $10 dollars (or similar) is extremely damaging to your brand. You will end up with a large number of fans and very low engagement. Do you think it’s difficult for Facebook to work out what you did? 90% of your fans are from one country and no one from that country ever interacts with your page updates?

Google has been very open about the fact that is it trying to get rid of spammers. Facebook are behind Google in this regard, which means they will implement more controls to monitor pages that have Facebook fans who are mostly fake.

Nevertheless, spending money on Facebook to grow your fan base is essential if you want to grow quickly. So, what are some legitimate and useful ways of buying Facebook likes?

Running Facebook competitions

Facebook competitions increase engagement on your Facebook page. More engagement means more fans. Competitions are a great way of increasing your fans.

When you are running competitions on your Facebook page, you want to make sure that the prize is relevant to your target audience. You only want to attract people who will make “good fans”. Good fans are potential purchasers of your products and services, or key influencers who can influence other people to buy your goods.

Target email subscribers

When someone visits your website and subscribes to your content via email, that is a good person to also have as a Facebook fan. They probably arrived on your blog and really liked what you had to say. In fact, they liked it so much that they want to see more of it and gave you permission to email them on a regular basis.

So, these are people who are good potential fans of your Facebook page and if you target them with an advertisement on the same day they subscribe, the conversion rates will be quite high.

The type of advertising you might want to consider setting up in this case is called re-targeting. This means that, after they visit one location on the web, you can re-target the same person in another location. This is why, when you’ve visited an online store, you might see ads for that same store all over the place for a few days.

Summary

Buying likes from spammy sites that will give you hundreds of thousands of irrelevant fans for a low cost is actually a very high cost measure, because it is damaging to your brand.

Investing your money in the right type of fans makes sense and is actually essential. Be smart about how you are targeting people and, wherever possible, try to encourage your audience to share out your content.