Building a Business Facebook Page Is Like Building a Home

What’s the best part about building your own home? The design? Having a place to call your own? Or is it the fact that you get to build it however you want.

So what does that have to do with your Facebook page? Great question! Just like building a house, Facebook can help you build your business just the way you want – and there’s no heavy lifting. So get your hard hat ready and let the construction begin!

1. Detailed vision and plan

Before work can begin, you need a blueprint to help determine the structure and vision for your property. This also applies to your business Facebook page, whether you’re starting a page from scratch or launching your next campaign.

A marketing plan is essential for tracking goals and results. Your marketing plan will also provide structure and help you with design.

2. Right materials

Once you have a plan in place, it’s time to find the right materials. On Facebook, that includes your ideal customers. Customers are the building blocks for your business on Facebook. Make sure you know what materials you need before you start looking.

In regard to Facebook fans, you must research and identify your target audience. If the definition is too vague, then just like choosing the wrong materials for your house, you’ll find the structure of your page begins to weaken and the building won’t last.

To ensure your business thrives, it’s essential to research your ideal customer then approach that customer through a Facebook ad. Here are some ideas to get you started:

• Use Facebook graph search to find interests of your target audience and tailor your ads accordingly.
  
  
• Target ads to fans of businesses that are in your industry.
  
  
• Create custom ads based on your email or newsletter list.
  
  
• Create ‘lookalike’ audience ads similar to your custom audience.
  
  
• Boost your Facebook posts.

3. Firm foundation

By now your property is starting to take shape. But to ensure your house continues to stand strong, it’s vital to build a solid foundation.

A content strategy is the key to building a strong foundation for your business Facebook page. The easiest way to create a content strategy is to start with your business goals. Why is your business on Facebook? To get web traffic? Sales? Customer engagement? Once you’ve established goals for your business, you can begin creating and curating content to achieve those goals.

4. Showcase your personality

There’s one thing that makes every house different. The owner. Showcasing your personality makes your property stand out. And don’t be afraid to also showcase your personality on Facebook. That’s what some of the most successful small businesses do. So go ahead, let it shine!

In the same way that someone may compliment you on your furniture, your fans will love your content if it conveys your personality. Share your thoughts about topics that interest your fans. Highlight the people behind the scenes and tell fans what you like to do in your spare time. People love doing business with those they know, like and trust. Expressing your personality is a great way for your business to build relationships and open dialogue with fans.

5. Elegant design

It’s time to think about design. Beautiful design adds the finishing touches to your home. And on Facebook, instead of choosing the paint colours, your business must focus on branding.

Branding goes way beyond your logo. Your brand is the way your customers perceive you. Branding extends to your website, your voice and tone, the way you conduct business and your interactions with fans. These are what help your customers form opinions about your business.

6. Regular maintenance and upkeep

All your hard work is finally paying off. Step back and be proud of your beautiful home. And let the regular upkeep begin.

You want to keep your new house in great condition, right? And the same thing goes for your business Facebook page. Running a successful Facebook page requires consistency. Social media is a marathon – not a sprint. Being consistent with your content and replies will help you build lasting relationships with fans.

7. Permission to expand

What happens when you want to expand your property or do a significant remodel? It often means you need a permit. And when it comes to Facebook marketing, this permit comes in the form of Facebook advertising, which helps grow your business.

Key takeaways

As with any building project, it’s important to have a vision of how you want your property to look upon completion. This is also true when marketing on Facebook. Having a clear set of goals and strategy to achieve them will help ensure your business moves forward in the right direction and sees results along the way.