Why Your Small Business Needs a Killer Website

If you have a small business, then you should definitely have a website for it. Having a URL makes your business accessible to more people locally and worldwide.

Another reason to go online is current consumer habits include doing internet research for products and services prior to purchasing. Of course, you would want to be found by potential customers when they’re looking for information and turn those website visitors into regular clients.

But before jumping into creating a website, do you recall a time when you searched a product online and landed on a dubious looking website? There were no contact details, it lacked relevant information and to make things worse, the design was just bad — tacky or too glitzy, in every wrong way possible, just plain bad? If there’s one thing worse than not having a website for your small business, it’s having an ugly website for your business.

What you want is to maximise the benefits of having a website, i.e. gain customers, generate online sales and revenues, address client concerns and become easily accessible. But what an a bad-looking website will do is drive visitors away, leaving a bad image of your business in their minds.

A crucial difference between a successful business and a staggering one is the website — and not just any website, but one that looks legit, functions well and communicates competence.

To help guarantee a job well done in hiring a designer for your website, here are 3 tips when looking to hire a web designer.

1. Before anything else, you should have a logo

Your logo will be a basis for your website’s theme, colour scheme and design elements because the overall look of your website shouldn’t clash with the logo.

2. Collect design pegs

Look through websites and collect URLs or screenshots of design pegs that you like for your website. This will be a huge help in giving the web designer an idea of what look and feel you’re going for, compared with just verbally describing it to them.

Collaborate with the designer and since they are the design experts, consider their suggestions. In deciding the design for the website, clear communication is key.

3. Prepare major texts for the website

It’s important for you to see how a font will go with the rest of the website, so make sure that you got at least most of your important texts ready, especially for the Home and About pages of your website.

Check if the fonts are easily readable and not too fancy to the point of looking unprofessional. Do not go crazy with too many different fonts. As a rule of thumb, stick with one to two different kinds of fonts. Three is forgivable – depending on the design – but anything beyond that is way too much.

Don’t waste a minute and start making your presence known online with an awesome, killer website to boost your business growth and revenue. Apply these tips when looking to hire a web design expert.

SOURCE: Freelancer